--- title: "Citation HR vs Employment Hero: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Citation HR or Employment Hero? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/citation-hr-vs-employment-hero" publisher: "Brandwave" --- # Citation HR vs Employment Hero: Which is more popular by branded search in New Zealand? Which is more popular in search, Citation HR or Employment Hero? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Citation HR and Employment Hero - **Competitive set**: HR Software and Advisory Platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Citation HR Share of Search**: 0.52% - **Employment Hero Share of Search**: 47.1% ## Which is more popular in search, Citation HR or Employment Hero? - In August 2026, Employment Hero had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to Citation HR’s 120, and held a 47.1% Share of Search versus Citation HR’s 0.52%. - Employment Hero was ahead of Citation HR in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 160 to 120. - Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 46.6% to 47.1%, and its estimated monthly branded searches moved from 10.7K to 10.9K. ## How did search popularity change for New Zealand HR software and advisory platforms in August 2026? - In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 47.8% to 47.1%. - Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026. ## Month by month | Month | Citation HR estimated searches | Citation HR Share of Search | Citation HR rank | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 0.7% | 6 | 10.7K | 46.6% | 1 | | Nov 2025 | 120 | 0.52% | 6 | 10.8K | 46.8% | 1 | | Dec 2025 | 80 | 0.43% | 6 | 8.8K | 47% | 1 | | Jan 2026 | 120 | 0.62% | 6 | 8.9K | 46.2% | 1 | | Feb 2026 | 120 | 0.62% | 6 | 8.9K | 46.1% | 1 | | Mar 2026 | 180 | 0.76% | 6 | 10.8K | 45.9% | 1 | | Apr 2026 | 120 | 0.63% | 6 | 8.9K | 46.6% | 1 | | May 2026 | 120 | 0.53% | 6 | 10.8K | 47.9% | 1 | | Jun 2026 | 100 | 0.44% | 6 | 10.8K | 47.2% | 1 | | Jul 2026 | 80 | 0.36% | 6 | 10.8K | 47.8% | 1 | | Aug 2026 | 120 | 0.52% | 6 | 10.9K | 47.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Citation HR’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Citation HR**: Measured on the search terms “citation hr”, “citation hr advice” and “HR Assured”, summed into one figure. - **Employment Hero**: Measured on the search terms “employment hero”, “employment hero hr”, “employment hero nz”, “employment hero payroll”, “employment hero pricing” and “employment hero review”, summed into one figure. - [Citation HR profile](/demand/nz/brands/citation-hr) - [Employment Hero profile](/demand/nz/brands/employment-hero) - [All HR software and advisory platforms in New Zealand](/demand/nz/categories/nz-hr-software-and-advisory-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Citation HR or Employment Hero? In August 2026, Employment Hero had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to Citation HR’s 120, and held a 47.1% Share of Search versus Citation HR’s 0.52%. ## Cite this page Brandwave. "Citation HR vs Employment Hero: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/citation-hr-vs-employment-hero This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/citation-hr-vs-employment-hero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.