--- title: "Cisco vs HPE Aruba Networking: Which is searched more in New Zealand?" description: "Is Cisco or HPE Aruba Networking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cisco-certification-vs-hpe-aruba-networking" publisher: "Brandwave" --- # Cisco vs HPE Aruba Networking: Which is searched more in New Zealand? Is Cisco or HPE Aruba Networking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cisco and HPE Aruba Networking - **Competitive set**: Network switch brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cisco Share of Search**: 1.6% - **HPE Aruba Networking Share of Search**: 2.6% ## Is Cisco or HPE Aruba Networking more popular in search? - In September 2026, HPE Aruba Networking had more branded searches than Cisco among network switch brands in New Zealand. HPE Aruba Networking had about 220 branded searches, while Cisco had 140. HPE Aruba Networking made up 2.6% of all network switch brand searches we track, and Cisco accounted for 1.6%. - HPE Aruba Networking was ahead of Cisco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 100 to 140. - Across the 12 months ending September 2026, HPE Aruba Networking’s share of searches among network switch brands in New Zealand moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 200 to 220. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cisco and HPE Aruba Networking were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cisco was listed before HPE Aruba Networking in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cisco | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | HPE Aruba Networking | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NETGEAR | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Zyxel | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy in New Zealand?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Zyxel - Asked ChatGPT "What are the best network switch brands in New Zealand?": 1. Ubiquiti, 2. Cisco, 3. HPE Aruba Networking, 4. TP-Link, 5. NETGEAR - Asked ChatGPT "What's the best network switch brand in New Zealand for a small office network?": 1. TP-Link, 2. Ubiquiti, 3. HPE Aruba Networking, 4. Cisco - Searched Google, AI Overview "network switch brands": 1. Cisco, 2. HPE Aruba Networking, 3. Ubiquiti, 4. TP-Link, 5. NETGEAR, 6. Zyxel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand network switch brands in September 2026? - Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026. - Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026. ## Month by month | Month | Cisco estimated searches | Cisco Share of Search | Cisco rank | HPE Aruba Networking estimated searches | HPE Aruba Networking Share of Search | HPE Aruba Networking rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 1.1% | 5 | 200 | 2.2% | 4 | | Nov 2025 | 100 | 1.1% | 5 | 210 | 2.4% | 4 | | Dec 2025 | 60 | 0.69% | 5 | 140 | 1.6% | 4 | | Jan 2026 | 100 | 1.1% | 5 | 180 | 2% | 4 | | Feb 2026 | 100 | 1.1% | 5 | 240 | 2.7% | 4 | | Mar 2026 | 100 | 1.1% | 5 | 230 | 2.5% | 4 | | Apr 2026 | 100 | 1.1% | 5 | 200 | 2.1% | 4 | | May 2026 | 140 | 1.6% | 5 | 250 | 2.8% | 4 | | Jun 2026 | 140 | 1.5% | 5 | 200 | 2.2% | 4 | | Jul 2026 | 140 | 1.6% | 5 | 160 | 1.8% | 4 | | Aug 2026 | 140 | 1.6% | 5 | 220 | 2.4% | 4 | | Sep 2026 | 140 | 1.6% | 5 | 220 | 2.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cisco’s and HPE Aruba Networking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cisco**: Measured on the search terms “cisco switch” and “cisco switches”, summed into one figure. - **HPE Aruba Networking**: Measured on the search terms “aruba networks”, “aruba switch” and “hpe aruba”, summed into one figure. - [Cisco profile](/demand/nz/brands/cisco-certification) - [HPE Aruba Networking profile](/demand/nz/brands/hpe-aruba-networking) - [All network switch brands in New Zealand](/demand/nz/categories/nz-network-switch-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cisco or HPE Aruba Networking more popular in search? In September 2026, HPE Aruba Networking had more branded searches than Cisco among network switch brands in New Zealand. HPE Aruba Networking had about 220 branded searches, while Cisco had 140. HPE Aruba Networking made up 2.6% of all network switch brand searches we track, and Cisco accounted for 1.6%. ## Cite this page Brandwave. "Cisco vs HPE Aruba Networking: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cisco-certification-vs-hpe-aruba-networking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cisco-certification-vs-hpe-aruba-networking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.