--- title: "Circulon vs Tefal: Which is searched more in New Zealand?" description: "Is Circulon or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Griddle pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/circulon-vs-tefal" publisher: "Brandwave" --- # Circulon vs Tefal: Which is searched more in New Zealand? Is Circulon or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Griddle pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Circulon and Tefal - **Competitive set**: Griddle pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Circulon Share of Search**: 3.3% - **Tefal Share of Search**: 9.2% ## Is Circulon or Tefal more popular in search? - In September 2026, Tefal had more branded searches than Circulon among griddle pan brands in New Zealand. Tefal had about 1,410 branded searches, while Circulon had 500. Tefal made up 9.2% of all griddle pan brand searches we track, and Circulon accounted for 3.3%. - Tefal was ahead of Circulon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Circulon’s share of searches among griddle pan brands in New Zealand moved from 4.5% to 3.3%, and its estimated monthly branded searches moved from 570 to 500. - Across the 12 months ending September 2026, Tefal’s share of searches among griddle pan brands in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K. ## Top griddle pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tefal was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Circulon did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Le Creuset | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Scanpan | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Staub | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tefal | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Ninja | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Circulon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about griddle pan brands - Asked ChatGPT "Which griddle pan brand should I buy in New Zealand?": 1. Lodge, 2. Le Creuset - Asked ChatGPT "What are the best griddle pan brands in New Zealand?": 1. Le Creuset, 2. Lodge, 3. Scanpan, 4. Staub, 5. Tefal - Asked ChatGPT "What's the best griddle pan brand in New Zealand for everyday cooking?": 1. Lodge, 2. Scanpan, 3. Le Creuset - Searched Google, AI Overview "non stick griddle pan": 1. Scanpan Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand griddle pan brands in September 2026? - In September 2026, Tefal lost share of searches among griddle pan brands in New Zealand, from 11% to 9.2%. - Circulon’s share of searches among griddle pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. ## Month by month | Month | Circulon estimated searches | Circulon Share of Search | Circulon rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 4.5% | 5 | 1.3K | 10.4% | 3 | | Nov 2025 | 620 | 3.5% | 6 | 1.6K | 8.9% | 3 | | Dec 2025 | 620 | 3.2% | 6 | 1.3K | 6.9% | 4 | | Jan 2026 | 700 | 4.7% | 5 | 1.2K | 7.8% | 4 | | Feb 2026 | 460 | 4% | 5 | 940 | 8.2% | 3 | | Mar 2026 | 510 | 3.8% | 6 | 1.3K | 9.7% | 3 | | Apr 2026 | 550 | 4.1% | 6 | 1.3K | 9.4% | 3 | | May 2026 | 600 | 4.1% | 5 | 1.4K | 9.6% | 3 | | Jun 2026 | 590 | 3.9% | 6 | 1.5K | 9.9% | 3 | | Jul 2026 | 570 | 3.5% | 6 | 1.6K | 9.7% | 3 | | Aug 2026 | 560 | 3.5% | 6 | 1.8K | 11% | 3 | | Sep 2026 | 500 | 3.3% | 6 | 1.4K | 9.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Circulon’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon frypans” and “circulon pans”, summed into one figure. - **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal cook set”, “tefal cookware”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - [Circulon profile](/demand/nz/brands/circulon) - [Tefal profile](/demand/nz/brands/tefal) - [All griddle pan brands in New Zealand](/demand/nz/categories/nz-griddle-pan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Circulon or Tefal more popular in search? In September 2026, Tefal had more branded searches than Circulon among griddle pan brands in New Zealand. Tefal had about 1,410 branded searches, while Circulon had 500. Tefal made up 9.2% of all griddle pan brand searches we track, and Circulon accounted for 3.3%. ## Cite this page Brandwave. "Circulon vs Tefal: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/circulon-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/circulon-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.