--- title: "Circulon vs Lodge: Which is searched more in New Zealand?" description: "Is Circulon or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Griddle pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/circulon-vs-lodge-cast-iron" publisher: "Brandwave" --- # Circulon vs Lodge: Which is searched more in New Zealand? Is Circulon or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Griddle pan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Circulon and Lodge - **Competitive set**: Griddle pan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Circulon Share of Search**: 3.3% - **Lodge Share of Search**: 3.1% ## Is Circulon or Lodge more popular in search? - In September 2026, Circulon and Lodge were level in searches among griddle pan brands in New Zealand, with an estimated 500 versus 480 branded searches, at 3.3% and 3.1% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Lodge took it in April 2026, Circulon took it in May 2026, Lodge took it in June 2026, Circulon took it in August 2026. - Across the 12 months ending September 2026, Circulon’s share of searches among griddle pan brands in New Zealand moved from 4.5% to 3.3%, and its estimated monthly branded searches moved from 570 to 500. - Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480. ## Top griddle pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lodge was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Circulon did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Le Creuset | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Scanpan | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Staub | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tefal | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Ninja | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Circulon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about griddle pan brands - Asked ChatGPT "Which griddle pan brand should I buy in New Zealand?": 1. Lodge, 2. Le Creuset - Asked ChatGPT "What are the best griddle pan brands in New Zealand?": 1. Le Creuset, 2. Lodge, 3. Scanpan, 4. Staub, 5. Tefal - Asked ChatGPT "What's the best griddle pan brand in New Zealand for everyday cooking?": 1. Lodge, 2. Scanpan, 3. Le Creuset - Searched Google, AI Overview "non stick griddle pan": 1. Scanpan Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand griddle pan brands in September 2026? - Circulon’s share of searches among griddle pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. - Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. ## Month by month | Month | Circulon estimated searches | Circulon Share of Search | Circulon rank | Lodge estimated searches | Lodge Share of Search | Lodge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 4.5% | 5 | 390 | 3.1% | 7 | | Nov 2025 | 620 | 3.5% | 6 | 480 | 2.7% | 7 | | Dec 2025 | 620 | 3.2% | 6 | 480 | 2.5% | 7 | | Jan 2026 | 700 | 4.7% | 5 | 480 | 3.2% | 7 | | Feb 2026 | 460 | 4% | 5 | 320 | 2.8% | 7 | | Mar 2026 | 510 | 3.8% | 6 | 390 | 2.9% | 7 | | Apr 2026 | 550 | 4.1% | 6 | 590 | 4.3% | 5 | | May 2026 | 600 | 4.1% | 5 | 480 | 3.2% | 7 | | Jun 2026 | 590 | 3.9% | 6 | 720 | 4.7% | 5 | | Jul 2026 | 570 | 3.5% | 6 | 720 | 4.5% | 5 | | Aug 2026 | 560 | 3.5% | 6 | 480 | 3% | 7 | | Sep 2026 | 500 | 3.3% | 6 | 480 | 3.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Circulon’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon frypans” and “circulon pans”, summed into one figure. - **Lodge**: Measured on the search term “lodge cast iron”. - [Circulon profile](/demand/nz/brands/circulon) - [Lodge profile](/demand/nz/brands/lodge-cast-iron) - [All griddle pan brands in New Zealand](/demand/nz/categories/nz-griddle-pan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Circulon or Lodge more popular in search? In September 2026, Circulon and Lodge were level in searches among griddle pan brands in New Zealand, with an estimated 500 versus 480 branded searches, at 3.3% and 3.1% of the total. ## Cite this page Brandwave. "Circulon vs Lodge: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/circulon-vs-lodge-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/circulon-vs-lodge-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.