---
title: "CircleCI vs GitLab CI: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CircleCI or GitLab CI? Compare estimated monthly branded-search demand and Share of Search inside the CI/CD tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/circleci-vs-gitlab-ci"
publisher: "Brandwave"
---

# CircleCI vs GitLab CI: Which is more popular by branded search in New Zealand?

Which is more popular in search, CircleCI or GitLab CI? Compare estimated monthly branded-search demand and Share of Search inside the CI/CD tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CircleCI and GitLab CI
- **Competitive set**: CI/CD tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CircleCI Share of Search**: 11.1%
- **GitLab CI Share of Search**: 3%

## Which is more popular in search, CircleCI or GitLab CI?

- In August 2026, CircleCI had more branded searches than GitLab CI among CI/CD tools in New Zealand. CircleCI was estimated to have 110 branded searches compared to GitLab CI’s 30, and held an 11.1% Share of Search versus GitLab CI’s 3%.
- CircleCI was ahead of GitLab CI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CircleCI’s estimated Share of Search among CI/CD tools in New Zealand moved from 12.7% to 11.1%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 11 months ending August 2026, GitLab CI’s estimated Share of Search among CI/CD tools in New Zealand moved from 7.3% to 3%, and its estimated monthly branded searches moved from 40 to 30.

## How did search popularity change for New Zealand CI/CD tools in August 2026?

- In August 2026, CircleCI overtook Jenkins to rank 3rd among CI/CD tools in New Zealand, at 11.1%.
- In August 2026, GitLab CI lost estimated Share of Search among CI/CD tools in New Zealand, from 7.2% to 3%.

## Month by month

| Month | CircleCI estimated searches | CircleCI Share of Search | CircleCI rank | GitLab CI estimated searches | GitLab CI Share of Search | GitLab CI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 12.7% | 3 | 40 | 7.3% | 4 |
| Nov 2025 | 90 | 15.5% | 2 | 30 | 5.2% | 5 |
| Dec 2025 | 50 | 8.9% | 3 | 40 | 7.1% | 4 |
| Jan 2026 | 60 | 12% | 2 | 40 | 8% | 5 |
| Feb 2026 | 80 | 9.9% | 4 | 50 | 6.2% | 5 |
| Mar 2026 | 90 | 9.9% | 4 | 70 | 7.7% | 5 |
| Apr 2026 | 60 | 8.5% | 4 | 40 | 5.6% | 5 |
| May 2026 | 70 | 9.2% | 4 | 50 | 6.6% | 5 |
| Jun 2026 | 80 | 9.9% | 3 | 40 | 4.9% | 5 |
| Jul 2026 | 70 | 8.4% | 4 | 60 | 7.2% | 5 |
| Aug 2026 | 110 | 11.1% | 3 | 30 | 3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CircleCI’s and GitLab CI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CircleCI**: Measured on the search terms “circleci”, “circleci ci cd”, “circleci com” and “circleci continuous integration”, summed into one figure.
- **GitLab CI**: Measured on the search terms “docs gitlab com”, “gitlab ci”, “gitlab ci cd” and “gitlabci”, summed into one figure.

- [CircleCI profile](/demand/nz/brands/circleci)
- [GitLab CI profile](/demand/nz/brands/gitlab-ci)
- [All CI/CD tools in New Zealand](/demand/nz/categories/nz-ci-cd-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CircleCI or GitLab CI?

In August 2026, CircleCI had more branded searches than GitLab CI among CI/CD tools in New Zealand. CircleCI was estimated to have 110 branded searches compared to GitLab CI’s 30, and held an 11.1% Share of Search versus GitLab CI’s 3%.

## Cite this page

Brandwave. "CircleCI vs GitLab CI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/circleci-vs-gitlab-ci

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/circleci-vs-gitlab-ci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.