--- title: "Church Road vs Mud House: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Church Road or Mud House? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/church-road-vs-mud-house" publisher: "Brandwave" --- # Church Road vs Mud House: Which is more popular by branded search in New Zealand? Which is more popular in search, Church Road or Mud House? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Church Road and Mud House - **Competitive set**: Wine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Church Road Share of Search**: 23.8% - **Mud House Share of Search**: 2.8% ## Which is more popular in search, Church Road or Mud House? - In August 2026, Church Road had more branded searches than Mud House among wine brands in New Zealand. Church Road was estimated to have 7.3K branded searches compared to Mud House’s 860, and held a 23.8% Share of Search versus Mud House’s 2.8%. - Church Road was ahead of Mud House in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand moved from 27.6% to 23.8%, and its estimated monthly branded searches moved from 10.5K to 7.3K. - Across the 11 months ending August 2026, Mud House’s estimated Share of Search among wine brands in New Zealand moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 880 to 860. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Yealands overtook Mud House to rank 8th among wine brands in New Zealand, at 3.2%. - In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%. ## Month by month | Month | Church Road estimated searches | Church Road Share of Search | Church Road rank | Mud House estimated searches | Mud House Share of Search | Mud House rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 27.6% | 2 | 880 | 2.3% | 10 | | Nov 2025 | 8.9K | 20.3% | 2 | 1K | 2.3% | 8 | | Dec 2025 | 14K | 23.4% | 2 | 2.1K | 3.5% | 7 | | Jan 2026 | 13.5K | 24.9% | 2 | 1.3K | 2.3% | 8 | | Feb 2026 | 11.2K | 22.3% | 2 | 1.1K | 2.2% | 10 | | Mar 2026 | 10.2K | 21.1% | 2 | 1.1K | 2.4% | 10 | | Apr 2026 | 9.2K | 24.1% | 2 | 950 | 2.5% | 10 | | May 2026 | 8.5K | 24.7% | 2 | 920 | 2.7% | 9 | | Jun 2026 | 6.5K | 22% | 2 | 810 | 2.7% | 9 | | Jul 2026 | 7.8K | 27.3% | 1 | 770 | 2.7% | 9 | | Aug 2026 | 7.3K | 23.8% | 2 | 860 | 2.8% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Church Road’s and Mud House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Church Road**: Measured on the search terms “church road”, “church road cellar door”, “church road chardonnay”, “church road grand reserve”, “church road grand reserve chardonnay”, “church road grand reserve syrah”, “church road gwen”, “church road gwen pinot gris”, “church road gwen rose”, “church road mcdonald series”, “church road mcdonald series chardonnay”, “church road mcdonald series pinot gris”, “church road mcdonald series syrah”, “church road merlot”, “church road merlot cabernet sauvignon”, “church road near me”, “church road new zealand”, “church road nz”, “church road pinot gris”, “church road pinot noir”, “church road rose”, “church road sauvignon blanc”, “church road syrah”, “church road tom”, “church road tom chardonnay”, “church road tom syrah”, “church road vineyard”, “church road wine”, “church road wine tasting”, “church road winery”, “churchroad” and “churchroad wine”, summed into one figure. - **Mud House**: Measured on the search terms “mud house”, “mud house merlot”, “mud house new zealand”, “mud house nz”, “mud house pinot”, “mud house pinot gris”, “mud house riesling”, “mud house rose”, “mud house sauvignon”, “mud house wine”, “mudhouse”, “mudhouse co nz”, “mudhouse nz” and “mudhouse wine”, summed into one figure. - [Church Road profile](/demand/nz/brands/church-road) - [Mud House profile](/demand/nz/brands/mud-house) - [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Church Road or Mud House? In August 2026, Church Road had more branded searches than Mud House among wine brands in New Zealand. Church Road was estimated to have 7.3K branded searches compared to Mud House’s 860, and held a 23.8% Share of Search versus Mud House’s 2.8%. ## Cite this page Brandwave. "Church Road vs Mud House: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/church-road-vs-mud-house This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/church-road-vs-mud-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.