--- title: "Church Road vs Craggy Range: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Church Road or Craggy Range? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/church-road-vs-craggy-range" publisher: "Brandwave" --- # Church Road vs Craggy Range: Which is more popular by branded search in New Zealand? Which is more popular in search, Church Road or Craggy Range? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Church Road and Craggy Range - **Competitive set**: Hawke's Bay wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Church Road Share of Search**: 24.3% - **Craggy Range Share of Search**: 39.1% ## Which is more popular in search, Church Road or Craggy Range? - In August 2026, Craggy Range had more branded searches than Church Road among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Church Road’s 7.3K, and held a 39.1% Share of Search versus Church Road’s 24.3%. - Craggy Range was ahead of Church Road in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Church Road’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 24.5% to 24.3%, and its estimated monthly branded searches moved from 10.5K to 7.3K. - Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 33.4% to 39.1%, and its estimated monthly branded searches moved from 14.3K to 11.7K. ## How did search popularity change for New Zealand hawke's bay wineries in August 2026? - In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%. - In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%. ## Month by month | Month | Church Road estimated searches | Church Road Share of Search | Church Road rank | Craggy Range estimated searches | Craggy Range Share of Search | Craggy Range rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 24.5% | 2 | 14.3K | 33.4% | 1 | | Nov 2025 | 8.9K | 19.4% | 3 | 17.1K | 37% | 1 | | Dec 2025 | 14K | 21.4% | 2 | 21.6K | 33.2% | 1 | | Jan 2026 | 13.5K | 20.9% | 3 | 20.7K | 32.1% | 1 | | Feb 2026 | 11.2K | 20.7% | 3 | 16.9K | 31.3% | 1 | | Mar 2026 | 10.2K | 21.4% | 2 | 16.7K | 35.2% | 1 | | Apr 2026 | 9.2K | 22.4% | 2 | 14K | 33.8% | 1 | | May 2026 | 8.5K | 19.3% | 3 | 14.2K | 32% | 1 | | Jun 2026 | 6.5K | 23.5% | 2 | 11.6K | 41.6% | 1 | | Jul 2026 | 7.8K | 24.9% | 2 | 11.9K | 37.9% | 1 | | Aug 2026 | 7.3K | 24.3% | 2 | 11.7K | 39.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Church Road’s and Craggy Range’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Church Road**: Measured on the search terms “church road”, “church road cellar door”, “church road chardonnay”, “church road grand reserve”, “church road grand reserve chardonnay”, “church road grand reserve syrah”, “church road gwen”, “church road gwen pinot gris”, “church road gwen rose”, “church road mcdonald series”, “church road mcdonald series chardonnay”, “church road mcdonald series pinot gris”, “church road mcdonald series syrah”, “church road merlot”, “church road merlot cabernet sauvignon”, “church road near me”, “church road new zealand”, “church road nz”, “church road pinot gris”, “church road pinot noir”, “church road rose”, “church road sauvignon blanc”, “church road syrah”, “church road tom”, “church road tom chardonnay”, “church road tom syrah”, “church road vineyard”, “church road wine”, “church road wine tasting”, “church road winery”, “churchroad” and “churchroad wine”, summed into one figure. - **Craggy Range**: Measured on the search terms “craggy range”, “craggy range aroha”, “craggy range cellar door”, “craggy range chardonnay”, “craggy range gimblett gravels syrah”, “craggy range le sol”, “craggy range near me”, “craggy range pinot noir”, “craggy range road”, “craggy range sauv blanc”, “craggy range sophia”, “craggy range sophia 2013”, “craggy range syrah”, “craggy range te kahu”, “craggy range te muna”, “craggy range te muna road vineyard”, “craggy range vineyard”, “craggy range wine tasting”, “craggy range winery”, “craggyrange” and “craggyrange com”, summed into one figure. - [Church Road profile](/demand/nz/brands/church-road) - [Craggy Range profile](/demand/nz/brands/craggy-range) - [All hawke's bay wineries in New Zealand](/demand/nz/categories/nz-hawkes-bay-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Church Road or Craggy Range? In August 2026, Craggy Range had more branded searches than Church Road among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Church Road’s 7.3K, and held a 39.1% Share of Search versus Church Road’s 24.3%. ## Cite this page Brandwave. "Church Road vs Craggy Range: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/church-road-vs-craggy-range This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/church-road-vs-craggy-range. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.