--- title: "Church Road vs Cloudy Bay: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Church Road or Cloudy Bay? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/church-road-vs-cloudy-bay" publisher: "Brandwave" --- # Church Road vs Cloudy Bay: Which is more popular by branded search in New Zealand? Which is more popular in search, Church Road or Cloudy Bay? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Church Road and Cloudy Bay - **Competitive set**: Wine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Church Road Share of Search**: 23.8% - **Cloudy Bay Share of Search**: 27.4% ## Which is more popular in search, Church Road or Cloudy Bay? - In August 2026, Cloudy Bay had more branded searches than Church Road among wine brands in New Zealand. Cloudy Bay was estimated to have 8.4K branded searches compared to Church Road’s 7.3K, and held a 27.4% Share of Search versus Church Road’s 23.8%. - The lead changed hands 2 times in the 11 months ending August 2026: Church Road took it in July 2026, Cloudy Bay took it in August 2026. - Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand moved from 27.6% to 23.8%, and its estimated monthly branded searches moved from 10.5K to 7.3K. - Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand moved from 30.9% to 27.4%, and its estimated monthly branded searches moved from 11.7K to 8.4K. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%. - In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand. ## Month by month | Month | Church Road estimated searches | Church Road Share of Search | Church Road rank | Cloudy Bay estimated searches | Cloudy Bay Share of Search | Cloudy Bay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 27.6% | 2 | 11.7K | 30.9% | 1 | | Nov 2025 | 8.9K | 20.3% | 2 | 18.3K | 41.6% | 1 | | Dec 2025 | 14K | 23.4% | 2 | 24.9K | 41.7% | 1 | | Jan 2026 | 13.5K | 24.9% | 2 | 22K | 40.7% | 1 | | Feb 2026 | 11.2K | 22.3% | 2 | 20.8K | 41.5% | 1 | | Mar 2026 | 10.2K | 21.1% | 2 | 17.1K | 35.6% | 1 | | Apr 2026 | 9.2K | 24.1% | 2 | 12.7K | 33.2% | 1 | | May 2026 | 8.5K | 24.7% | 2 | 9.7K | 27.9% | 1 | | Jun 2026 | 6.5K | 22% | 2 | 7.4K | 24.9% | 1 | | Jul 2026 | 7.8K | 27.3% | 1 | 7.8K | 27.1% | 2 | | Aug 2026 | 7.3K | 23.8% | 2 | 8.4K | 27.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Church Road’s and Cloudy Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Church Road**: Measured on the search terms “church road”, “church road cellar door”, “church road chardonnay”, “church road grand reserve”, “church road grand reserve chardonnay”, “church road grand reserve syrah”, “church road gwen”, “church road gwen pinot gris”, “church road gwen rose”, “church road mcdonald series”, “church road mcdonald series chardonnay”, “church road mcdonald series pinot gris”, “church road mcdonald series syrah”, “church road merlot”, “church road merlot cabernet sauvignon”, “church road near me”, “church road new zealand”, “church road nz”, “church road pinot gris”, “church road pinot noir”, “church road rose”, “church road sauvignon blanc”, “church road syrah”, “church road tom”, “church road tom chardonnay”, “church road tom syrah”, “church road vineyard”, “church road wine”, “church road wine tasting”, “church road winery”, “churchroad” and “churchroad wine”, summed into one figure. - **Cloudy Bay**: Measured on the search terms “cloudy bay”, “cloudy bay champagne”, “cloudy bay chardonnay”, “cloudy bay marlborough”, “cloudy bay near me”, “cloudy bay nz”, “cloudy bay online”, “cloudy bay pelorus”, “cloudy bay pelorus brut”, “cloudy bay pelorus rose”, “cloudy bay pinot”, “cloudy bay sauvignon blanc price”, “cloudy bay sav”, “cloudy bay shed”, “cloudy bay sparkling”, “cloudy bay te koko”, “cloudy bay te wahi”, “cloudy bay wine”, “cloudybay”, “cloudybay com”, “cloudybay wine”, “sauvignon cloudy bay”, “te koko o kupe cloudy bay” and “the cloudy bay shed”, summed into one figure. - [Church Road profile](/demand/nz/brands/church-road) - [Cloudy Bay profile](/demand/nz/brands/cloudy-bay) - [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Church Road or Cloudy Bay? In August 2026, Cloudy Bay had more branded searches than Church Road among wine brands in New Zealand. Cloudy Bay was estimated to have 8.4K branded searches compared to Church Road’s 7.3K, and held a 27.4% Share of Search versus Church Road’s 23.8%. ## Cite this page Brandwave. "Church Road vs Cloudy Bay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/church-road-vs-cloudy-bay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/church-road-vs-cloudy-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.