--- title: "Chuckit vs KONG: Which is searched more in New Zealand?" description: "Is Chuckit or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chuckit-vs-kong" publisher: "Brandwave" --- # Chuckit vs KONG: Which is searched more in New Zealand? Is Chuckit or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chuckit and KONG - **Competitive set**: Pet toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chuckit Share of Search**: 8.9% - **KONG Share of Search**: 60.6% ## Is Chuckit or KONG more popular in search? - In September 2026, KONG had more branded searches than Chuckit among pet toy brands in New Zealand. KONG had about 1,090 branded searches, while Chuckit had 160. KONG made up 60.6% of all pet toy brand searches we track, and Chuckit accounted for 8.9%. - KONG was ahead of Chuckit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand moved from 11% to 8.9%, and its estimated monthly branded searches moved from 180 to 160. - Across the 12 months ending September 2026, KONG’s share of searches among pet toy brands in New Zealand moved from 57.1% to 60.6%, and its estimated monthly branded searches moved from 930 to 1.1K. ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KONG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chuckit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KONG was listed before Chuckit in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS - Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS - Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit - Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw - Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet toy brands in September 2026? - In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%. - In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%. ## Month by month | Month | Chuckit estimated searches | Chuckit Share of Search | Chuckit rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 11% | 3 | 930 | 57.1% | 1 | | Nov 2025 | 210 | 13.3% | 3 | 980 | 62% | 1 | | Dec 2025 | 250 | 13.3% | 3 | 980 | 52.1% | 1 | | Jan 2026 | 180 | 11.5% | 3 | 890 | 57.1% | 1 | | Feb 2026 | 130 | 9% | 3 | 890 | 61.4% | 1 | | Mar 2026 | 160 | 9.4% | 3 | 1.1K | 61.4% | 1 | | Apr 2026 | 140 | 8.2% | 3 | 1.1K | 63.7% | 1 | | May 2026 | 140 | 7.9% | 3 | 1.1K | 61.6% | 1 | | Jun 2026 | 160 | 9.8% | 3 | 1.1K | 66.5% | 1 | | Jul 2026 | 160 | 8.5% | 3 | 1.3K | 66.7% | 1 | | Aug 2026 | 160 | 8.4% | 3 | 1.1K | 59.7% | 1 | | Sep 2026 | 160 | 8.9% | 3 | 1.1K | 60.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Chuckit’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chuckit**: Measured on the search terms “chuckit” and “chuckit dog toy”, summed into one figure. - **KONG**: Measured on the search terms “kong dog toy” and “kong toy”, summed into one figure. - [Chuckit profile](/demand/nz/brands/chuckit) - [KONG profile](/demand/nz/brands/kong) - [All pet toy brands in New Zealand](/demand/nz/categories/nz-pet-toy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chuckit or KONG more popular in search? In September 2026, KONG had more branded searches than Chuckit among pet toy brands in New Zealand. KONG had about 1,090 branded searches, while Chuckit had 160. KONG made up 60.6% of all pet toy brand searches we track, and Chuckit accounted for 8.9%. ## Cite this page Brandwave. "Chuckit vs KONG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chuckit-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chuckit-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.