--- title: "Chubb vs First Fire Systems: Which is searched more in New Zealand?" description: "Is Chubb or First Fire Systems more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire protection services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chubb-nz-vs-first-fire-systems" publisher: "Brandwave" --- # Chubb vs First Fire Systems: Which is searched more in New Zealand? Is Chubb or First Fire Systems more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire protection services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chubb and First Fire Systems - **Competitive set**: Fire protection services - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chubb Share of Search**: 11.4% - **First Fire Systems Share of Search**: 6.2% ## Is Chubb or First Fire Systems more popular in search? - In September 2026, Chubb had more branded searches than First Fire Systems among fire protection services in New Zealand. Chubb had about 390 branded searches, while First Fire Systems had 210. Chubb made up 11.4% of all fire protection service searches we track, and First Fire Systems accounted for 6.2%. - Chubb was ahead of First Fire Systems in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chubb’s share of searches among fire protection services in New Zealand moved from 12.7% to 11.4%, and its estimated monthly branded searches moved from 400 to 390. - Across the 12 months ending September 2026, First Fire Systems’ share of searches among fire protection services in New Zealand moved from 4.4% to 6.2%, and its estimated monthly branded searches moved from 140 to 210. ## Top fire protection services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chubb was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. First Fire Systems was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chubb was listed before First Fire Systems in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chubb | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Wormald | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Zion Fire | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fire Protection Compliance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | First Fire Systems | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Argus Fire | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fire Security Services | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Life Safety Services | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about fire protection services - Asked ChatGPT "Which fire protection company should I hire in New Zealand?": 1. Zion Fire, 2. First Fire Systems, 3. Life Safety Services - Asked ChatGPT "What are the best fire protection companies in New Zealand?": 1. Argus Fire, 2. Wormald, 3. Chubb, 4. First Fire Systems, 5. Life Safety Services - Asked ChatGPT "What's the best fire protection company in New Zealand for building compliance?": 1. Fire Protection Compliance, 2. Chubb, 3. Zion Fire, 4. Wormald - Searched Google, AI Overview "fire protection companies": named none of the brands we track - Searched Google, AI Overview "fire protection services nz": 1. Fire Security Services, 2. Wormald, 3. Chubb, 4. Fire Protection Compliance Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fire protection services in September 2026? - In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%. - In September 2026, First Fire Systems rose from 6th to 5th among fire protection services in New Zealand. ## Month by month | Month | Chubb estimated searches | Chubb Share of Search | Chubb rank | First Fire Systems estimated searches | First Fire Systems Share of Search | First Fire Systems rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 12.7% | 4 | 140 | 4.4% | 5 | | Nov 2025 | 390 | 12.8% | 4 | 170 | 5.6% | 5 | | Dec 2025 | 330 | 14.5% | 3 | 110 | 4.8% | 6 | | Jan 2026 | 330 | 12.5% | 4 | 140 | 5.3% | 5 | | Feb 2026 | 480 | 16.7% | 2 | 210 | 7.3% | 5 | | Mar 2026 | 480 | 13.8% | 4 | 210 | 6.1% | 5 | | Apr 2026 | 330 | 10.4% | 4 | 170 | 5.4% | 6 | | May 2026 | 400 | 12.7% | 4 | 170 | 5.4% | 6 | | Jun 2026 | 400 | 11% | 5 | 170 | 4.7% | 6 | | Jul 2026 | 320 | 9.8% | 4 | 140 | 4.3% | 6 | | Aug 2026 | 330 | 9.7% | 4 | 210 | 6.2% | 6 | | Sep 2026 | 390 | 11.4% | 4 | 210 | 6.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Chubb’s and First Fire Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chubb**: Measured on the search terms “chubb fire” and “chubb fire protection”, summed into one figure. - **First Fire Systems**: Measured on the search term “first fire systems”. - [Chubb profile](/demand/nz/brands/chubb-nz) - [First Fire Systems profile](/demand/nz/brands/first-fire-systems) - [All fire protection services in New Zealand](/demand/nz/categories/nz-fire-protection-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chubb or First Fire Systems more popular in search? In September 2026, Chubb had more branded searches than First Fire Systems among fire protection services in New Zealand. Chubb had about 390 branded searches, while First Fire Systems had 210. Chubb made up 11.4% of all fire protection service searches we track, and First Fire Systems accounted for 6.2%. ## Cite this page Brandwave. "Chubb vs First Fire Systems: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chubb-nz-vs-first-fire-systems This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chubb-nz-vs-first-fire-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.