--- title: "Chobani vs So Good: Which is searched more in New Zealand?" description: "Is Chobani or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chobani-vs-so-good" publisher: "Brandwave" --- # Chobani vs So Good: Which is searched more in New Zealand? Is Chobani or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chobani and So Good - **Competitive set**: Oat milk brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chobani Share of Search**: 86.8% - **So Good Share of Search**: 4% ## Is Chobani or So Good more popular in search? - In September 2026, Chobani had more branded searches than So Good among oat milk brands in New Zealand. Chobani had about 8,850 branded searches, while So Good had 410. Chobani made up 86.8% of all oat milk brand searches we track, and So Good accounted for 4%. - Chobani was ahead of So Good in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chobani’s share of searches among oat milk brands in New Zealand moved from 82.7% to 86.8%, and its estimated monthly branded searches moved from 6.3K to 8.8K. - Across the 12 months ending September 2026, So Good’s share of searches among oat milk brands in New Zealand moved from 4.3% to 4%, and its estimated monthly branded searches moved from 330 to 410. ## Top oat milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, So Good was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Chobani did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Chobani | 0 of 3 | 0 of 2 | 0 of 5 | | Alpro | 0 of 3 | 0 of 2 | 0 of 5 | | Oatly | 2 of 3 | 0 of 2 | 2 of 5 | | So Good | 0 of 3 | 1 of 2 | 1 of 5 | | Califia Farms | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oat milk brands - Asked ChatGPT "Which oat milk brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best oat milk brands in New Zealand?": 1. Oatly - Asked ChatGPT "What's the best oat milk brand in New Zealand for coffee and cereal?": 1. Oatly - Searched Google, AI Overview "oat milk nz": named none of the brands we track - Searched Google, AI Overview "barista oat milk": 1. So Good Not named in any answer: Chobani, Alpro and Califia Farms. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand oat milk brands in September 2026? - In September 2026, Alpro overtook Oatly and So Good to rank 2nd among oat milk brands in New Zealand, with 4.7% of the searches. - Estimated monthly branded searches for Chobani in New Zealand rose 40.3% over 12 measured months, from 6.3K to 8.8K in September 2026. - Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026. ## Month by month | Month | Chobani estimated searches | Chobani Share of Search | Chobani rank | So Good estimated searches | So Good Share of Search | So Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 82.7% | 1 | 330 | 4.3% | 4 | | Nov 2025 | 4.7K | 79.1% | 1 | 330 | 5.6% | 4 | | Dec 2025 | 3.4K | 74.8% | 1 | 260 | 5.8% | 4 | | Jan 2026 | 5.6K | 80.2% | 1 | 460 | 6.5% | 3 | | Feb 2026 | 5.3K | 78.7% | 1 | 280 | 4.1% | 4 | | Mar 2026 | 5.7K | 81% | 1 | 350 | 5% | 4 | | Apr 2026 | 5K | 79.2% | 1 | 330 | 5.2% | 4 | | May 2026 | 6.4K | 82.8% | 1 | 350 | 4.5% | 4 | | Jun 2026 | 7.5K | 86.6% | 1 | 350 | 4% | 3 | | Jul 2026 | 8K | 86.2% | 1 | 410 | 4.4% | 3 | | Aug 2026 | 9.1K | 86.7% | 1 | 410 | 3.9% | 3 | | Sep 2026 | 8.8K | 86.8% | 1 | 410 | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Chobani’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chobani**: Measured on the search terms “chobani”, “chobani flavors”, “chobani flavors flip”, “chobani flip”, “chobani inc” and “chobani woolies”, summed into one figure. - **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure. - [Chobani profile](/demand/nz/brands/chobani) - [So Good profile](/demand/nz/brands/so-good) - [All oat milk brands in New Zealand](/demand/nz/categories/nz-oat-milk-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chobani or So Good more popular in search? In September 2026, Chobani had more branded searches than So Good among oat milk brands in New Zealand. Chobani had about 8,850 branded searches, while So Good had 410. Chobani made up 86.8% of all oat milk brand searches we track, and So Good accounted for 4%. ## Cite this page Brandwave. "Chobani vs So Good: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chobani-vs-so-good This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chobani-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.