--- title: "Chobani vs De Winkel: Which is searched more in New Zealand?" description: "Is Chobani or De Winkel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chobani-vs-de-winkel" publisher: "Brandwave" --- # Chobani vs De Winkel: Which is searched more in New Zealand? Is Chobani or De Winkel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chobani and De Winkel - **Competitive set**: Yoghurt brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chobani Share of Search**: 55.3% - **De Winkel Share of Search**: 1.9% ## Is Chobani or De Winkel more popular in search? - In September 2026, Chobani had more branded searches than De Winkel among yoghurt brands in New Zealand. Chobani had about 11,200 branded searches, while De Winkel had 390. Chobani made up 55.3% of all yoghurt brand searches we track, and De Winkel accounted for 1.9%. - Chobani was ahead of De Winkel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chobani’s share of searches among yoghurt brands in New Zealand moved from 47.9% to 55.3%, and its estimated monthly branded searches moved from 7.2K to 11.2K. - Across the 12 months ending September 2026, De Winkel’s share of searches among yoghurt brands in New Zealand moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 500 to 390. ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. De Winkel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cyclops | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Collective | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Anchor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Chobani | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Puhoi Valley | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Gopala | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fresh 'n Fruity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | De Winkel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yoghurt brands - Asked ChatGPT "Which yoghurt brand should I buy in New Zealand?": 1. Cyclops, 2. The Collective - Asked ChatGPT "What are the best yoghurt brands in New Zealand?": 1. Cyclops, 2. The Collective, 3. Puhoi Valley - Asked ChatGPT "What's the best yoghurt brand in New Zealand for everyday snacks?": 1. Anchor, 2. Cyclops - Searched Google, AI Overview "greek yoghurt nz": 1. Cyclops, 2. Chobani, 3. The Collective, 4. Puhoi Valley - Searched Google, AI Overview "yoghurt brands nz": 1. Anchor, 2. The Collective, 3. Cyclops, 4. Puhoi Valley, 5. Chobani, 6. Gopala Not named in any answer: Yoplait, Fresh 'n Fruity and De Winkel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand yoghurt brands in September 2026? - In September 2026, Chobani gained share of searches among yoghurt brands in New Zealand, from 47.7% to 55.3%. - In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%. ## Month by month | Month | Chobani estimated searches | Chobani Share of Search | Chobani rank | De Winkel estimated searches | De Winkel Share of Search | De Winkel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 47.9% | 1 | 500 | 3.3% | 6 | | Nov 2025 | 5.6K | 42.9% | 1 | 390 | 3% | 7 | | Dec 2025 | 4.1K | 38.5% | 1 | 260 | 2.5% | 7 | | Jan 2026 | 7.2K | 44.6% | 1 | 500 | 3.1% | 6 | | Feb 2026 | 7.2K | 50.7% | 1 | 430 | 3% | 7 | | Mar 2026 | 6.9K | 48.4% | 1 | 480 | 3.4% | 7 | | Apr 2026 | 6.5K | 46.3% | 1 | 480 | 3.4% | 7 | | May 2026 | 8.3K | 50.7% | 1 | 480 | 2.9% | 7 | | Jun 2026 | 9.8K | 56.1% | 1 | 410 | 2.3% | 7 | | Jul 2026 | 10.8K | 53% | 1 | 320 | 1.6% | 7 | | Aug 2026 | 11.4K | 47.7% | 1 | 590 | 2.5% | 7 | | Sep 2026 | 11.2K | 55.3% | 1 | 390 | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Chobani’s and De Winkel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chobani**: Measured on the search terms “chobani”, “chobani flavors”, “chobani flavors flip”, “chobani flip”, “chobani flip yoghurt”, “chobani flip yogurt”, “chobani greek yoghurt”, “chobani greek yogurt”, “chobani inc”, “chobani woolies” and “greek yoghurt chobani”, summed into one figure. - **De Winkel**: Measured on the search terms “de winkel” and “de winkel yoghurt”, summed into one figure. - [Chobani profile](/demand/nz/brands/chobani) - [De Winkel profile](/demand/nz/brands/de-winkel) - [All yoghurt brands in New Zealand](/demand/nz/categories/nz-yoghurt-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chobani or De Winkel more popular in search? In September 2026, Chobani had more branded searches than De Winkel among yoghurt brands in New Zealand. Chobani had about 11,200 branded searches, while De Winkel had 390. Chobani made up 55.3% of all yoghurt brand searches we track, and De Winkel accounted for 1.9%. ## Cite this page Brandwave. "Chobani vs De Winkel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chobani-vs-de-winkel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chobani-vs-de-winkel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.