--- title: "Chipmunks vs Holey Moley: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chipmunks or Holey Moley? Compare estimated monthly branded-search demand and Share of Search inside the Family entertainment venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chipmunks-vs-holey-moley" publisher: "Brandwave" --- # Chipmunks vs Holey Moley: Which is more popular by branded search in New Zealand? Which is more popular in search, Chipmunks or Holey Moley? Compare estimated monthly branded-search demand and Share of Search inside the Family entertainment venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chipmunks and Holey Moley - **Competitive set**: Family entertainment venues - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chipmunks Share of Search**: 23.9% - **Holey Moley Share of Search**: 34.1% ## Which is more popular in search, Chipmunks or Holey Moley? - In August 2026, Holey Moley had more branded searches than Chipmunks among family entertainment venues in New Zealand. Holey Moley was estimated to have 6K branded searches compared to Chipmunks’ 4.2K, and held a 34.1% Share of Search versus Chipmunks’ 23.9%. - Holey Moley was ahead of Chipmunks in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chipmunks’ estimated Share of Search among family entertainment venues in New Zealand moved from 18.4% to 23.9%, and its estimated monthly branded searches moved from 3.2K to 4.2K. - Across the 11 months ending August 2026, Holey Moley’s estimated Share of Search among family entertainment venues in New Zealand moved from 32.6% to 34.1%, and its estimated monthly branded searches moved from 5.7K to 6K. ## How did search popularity change for New Zealand family entertainment venues in August 2026? - In August 2026, Chipmunks gained estimated Share of Search among family entertainment venues in New Zealand, from 22.6% to 23.9%. - In August 2026, Holey Moley lost estimated Share of Search among family entertainment venues in New Zealand, from 34.6% to 34.1%. ## Month by month | Month | Chipmunks estimated searches | Chipmunks Share of Search | Chipmunks rank | Holey Moley estimated searches | Holey Moley Share of Search | Holey Moley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 18.4% | 3 | 5.7K | 32.6% | 2 | | Nov 2025 | 2.1K | 13.9% | 3 | 5.8K | 39.3% | 1 | | Dec 2025 | 2.8K | 16.9% | 3 | 5.9K | 35.4% | 1 | | Jan 2026 | 4K | 19.3% | 3 | 5.8K | 27.8% | 2 | | Feb 2026 | 2.8K | 20.5% | 3 | 3.9K | 28.2% | 2 | | Mar 2026 | 3.1K | 21.7% | 3 | 4.1K | 28.4% | 2 | | Apr 2026 | 4.7K | 23% | 3 | 6K | 29.6% | 2 | | May 2026 | 4.3K | 25.5% | 3 | 4.9K | 29.2% | 2 | | Jun 2026 | 3.6K | 21% | 3 | 6K | 35% | 1 | | Jul 2026 | 4.7K | 22.6% | 3 | 7.3K | 34.6% | 1 | | Aug 2026 | 4.2K | 23.9% | 3 | 6K | 34.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chipmunks’ and Holey Moley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chipmunks**: Measured on the search terms “chipmunks birthday party”, “chipmunks near me”, “chipmunks nz”, “chipmunks playland”, “chipmunks playland & cafe” and “chipmunks prices”, summed into one figure. - **Holey Moley**: Measured on the search terms “holey moley”, “holey moley birthday party”, “holey moley deals”, “holey moley hours”, “holey moley near me”, “holey moley new zealand”, “holey moley online”, “holey moley prices”, “holeymoley”, “holeymoley near me” and “holeymoley nz”, summed into one figure. - [Chipmunks profile](/demand/nz/brands/chipmunks) - [Holey Moley profile](/demand/nz/brands/holey-moley) - [All family entertainment venues in New Zealand](/demand/nz/categories/nz-family-entertainment-venues): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chipmunks or Holey Moley? In August 2026, Holey Moley had more branded searches than Chipmunks among family entertainment venues in New Zealand. Holey Moley was estimated to have 6K branded searches compared to Chipmunks’ 4.2K, and held a 34.1% Share of Search versus Chipmunks’ 23.9%. ## Cite this page Brandwave. "Chipmunks vs Holey Moley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chipmunks-vs-holey-moley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chipmunks-vs-holey-moley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.