---
title: "Chilly's vs YETI: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Chilly's or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/chillys-vs-yeti"
publisher: "Brandwave"
---

# Chilly's vs YETI: Which is more popular by branded search in New Zealand?

Which is more popular in search, Chilly's or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chilly's and YETI
- **Competitive set**: Drink bottle brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Chilly's Share of Search**: 0.36%
- **YETI Share of Search**: 13.7%

## Which is more popular in search, Chilly's or YETI?

- In August 2026, YETI had more branded searches than Chilly's among drink bottle brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Chilly's’ 420, and held a 13.7% Share of Search versus Chilly's’ 0.36%.
- YETI was ahead of Chilly's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chilly's’ estimated Share of Search among drink bottle brands in New Zealand held steady at 0.36%, and its estimated monthly branded searches moved from 310 to 420.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among drink bottle brands in New Zealand moved from 13.8% to 13.7%, and its estimated monthly branded searches moved from 11.8K to 15.8K.

## How did search popularity change for New Zealand drink bottle brands in August 2026?

- In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%.
- Estimated monthly branded searches for Chilly's in New Zealand rose 35.5% over 11 measured months, from 310 to 420 in August 2026.

## Month by month

| Month | Chilly's estimated searches | Chilly's Share of Search | Chilly's rank | YETI estimated searches | YETI Share of Search | YETI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 310 | 0.36% | 6 | 11.8K | 13.8% | 4 |
| Nov 2025 | 330 | 0.19% | 6 | 22.8K | 13.5% | 4 |
| Dec 2025 | 400 | 0.24% | 6 | 32K | 19.4% | 3 |
| Jan 2026 | 330 | 0.29% | 6 | 18K | 15.8% | 4 |
| Feb 2026 | 340 | 0.34% | 6 | 13.1K | 13% | 4 |
| Mar 2026 | 400 | 0.41% | 6 | 13K | 13.4% | 4 |
| Apr 2026 | 330 | 0.41% | 6 | 12.2K | 15.1% | 4 |
| May 2026 | 400 | 0.41% | 6 | 15K | 15.4% | 4 |
| Jun 2026 | 400 | 0.42% | 6 | 12.5K | 13% | 5 |
| Jul 2026 | 350 | 0.38% | 6 | 13.2K | 14.3% | 4 |
| Aug 2026 | 420 | 0.36% | 6 | 15.8K | 13.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chilly's’ and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chilly's**: Measured on the search terms “chillys”, “chillys cup”, “chillys drink bottle”, “chillys near me”, “chillys tumbler” and “chillys water bottle”, summed into one figure.
- **YETI**: Measured on the search terms “cup holder yeti”, “straw yeti cup”, “travel cup yeti”, “yeti 20 oz rambler tumbler”, “yeti bottle”, “yeti chilly bin”, “yeti coffee cup”, “yeti coffee cup 10 oz”, “yeti coffee cup with handle”, “yeti coffee tumbler”, “yeti cooler”, “yeti cup”, “yeti drink bottle”, “yeti esky”, “yeti icebox”, “yeti keep cup”, “yeti rambler cup”, “yeti rambler tumbler”, “yeti stackable cup”, “yeti tumbler”, “yeti tundra”, “yeti water bottle” and “yeti wine cup”, summed into one figure.

- [Chilly's profile](/demand/nz/brands/chillys)
- [YETI profile](/demand/nz/brands/yeti)
- [All drink bottle brands in New Zealand](/demand/nz/categories/nz-drink-bottle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chilly's or YETI?

In August 2026, YETI had more branded searches than Chilly's among drink bottle brands in New Zealand. YETI was estimated to have 15.8K branded searches compared to Chilly's’ 420, and held a 13.7% Share of Search versus Chilly's’ 0.36%.

## Cite this page

Brandwave. "Chilly's vs YETI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chillys-vs-yeti

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chillys-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
