--- title: "ChildFund New Zealand vs Make-A-Wish NZ: Which is searched more in New Zealand?" description: "Is ChildFund New Zealand or Make-A-Wish NZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/childfund-nz-vs-make-a-wish-nz" publisher: "Brandwave" --- # ChildFund New Zealand vs Make-A-Wish NZ: Which is searched more in New Zealand? Is ChildFund New Zealand or Make-A-Wish NZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ChildFund New Zealand and Make-A-Wish NZ - **Competitive set**: Child and family charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **ChildFund New Zealand Share of Search**: 2.8% - **Make-A-Wish NZ Share of Search**: 2.3% ## Is ChildFund New Zealand or Make-A-Wish NZ more popular in search? - In September 2026, ChildFund New Zealand had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. ChildFund New Zealand had about 320 branded searches, while Make-A-Wish NZ had 260. ChildFund New Zealand made up 2.8% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. - The lead changed hands 5 times in the 12 months ending September 2026: ChildFund New Zealand took it in November 2025, Make-A-Wish NZ took it in May 2026, ChildFund New Zealand took it in July 2026, Make-A-Wish NZ took it in August 2026, ChildFund New Zealand took it in September 2026. - Across the 12 months ending September 2026, ChildFund New Zealand’s share of searches among child and family charities in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 300 to 320. - Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand moved from 3% to 2.3%, and its estimated monthly branded searches moved from 320 to 260. ## Top child and family charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ChildFund New Zealand was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Make-A-Wish NZ did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barnardos Early Learning | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KidsCan | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Variety | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Plunket | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | ChildFund New Zealand | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Ronald McDonald House Charities | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | IHC New Zealand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Make-A-Wish NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about child and family charities - Asked ChatGPT "Which child and family charity should I join in New Zealand?": 1. Barnardos Early Learning, 2. Plunket - Asked ChatGPT "What are the best child and family charities in New Zealand?": 1. KidsCan, 2. Barnardos Early Learning, 3. Variety, 4. Ronald McDonald House Charities, 5. ChildFund New Zealand - Asked ChatGPT "What's the best child and family charity in New Zealand for supporting children?": 1. Variety, 2. KidsCan, 3. Barnardos Early Learning, 4. ChildFund New Zealand - Searched Google, AI Overview "family support charity": named none of the brands we track Not named in any answer: IHC New Zealand, Starship Foundation and Make-A-Wish NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand child and family charities in September 2026? - Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026. - In September 2026, ChildFund New Zealand rose from 8th to 6th among child and family charities in New Zealand. ## Month by month | Month | ChildFund New Zealand estimated searches | ChildFund New Zealand Share of Search | ChildFund New Zealand rank | Make-A-Wish NZ estimated searches | Make-A-Wish NZ Share of Search | Make-A-Wish NZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 300 | 2.8% | 8 | 320 | 3% | 7 | | Nov 2025 | 410 | 3.6% | 6 | 260 | 2.3% | 8 | | Dec 2025 | 350 | 3.7% | 6 | 260 | 2.8% | 7 | | Jan 2026 | 350 | 3.8% | 6 | 260 | 2.8% | 8 | | Feb 2026 | 280 | 2.9% | 7 | 260 | 2.7% | 8 | | Mar 2026 | 460 | 4% | 6 | 320 | 2.8% | 7 | | Apr 2026 | 320 | 3.5% | 6 | 320 | 3.5% | 7 | | May 2026 | 220 | 2% | 8 | 260 | 2.3% | 7 | | Jun 2026 | 260 | 2.3% | 8 | 320 | 2.8% | 7 | | Jul 2026 | 370 | 3.2% | 7 | 320 | 2.8% | 8 | | Aug 2026 | 300 | 2.5% | 8 | 320 | 2.7% | 7 | | Sep 2026 | 320 | 2.8% | 6 | 260 | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using ChildFund New Zealand’s and Make-A-Wish NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ChildFund New Zealand**: Measured on the search terms “childfund” and “childfund nz”, summed into one figure. - **Make-A-Wish NZ**: Measured on the search terms “make a wish foundation nz”, “make a wish new zealand” and “make a wish nz”, summed into one figure. - [ChildFund New Zealand profile](/demand/nz/brands/childfund-nz) - [Make-A-Wish NZ profile](/demand/nz/brands/make-a-wish-nz) - [All child and family charities in New Zealand](/demand/nz/categories/nz-child-and-family-charities): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ChildFund New Zealand or Make-A-Wish NZ more popular in search? In September 2026, ChildFund New Zealand had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. ChildFund New Zealand had about 320 branded searches, while Make-A-Wish NZ had 260. ChildFund New Zealand made up 2.8% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. ## Cite this page Brandwave. "ChildFund New Zealand vs Make-A-Wish NZ: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/childfund-nz-vs-make-a-wish-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/childfund-nz-vs-make-a-wish-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.