--- title: "Chia Cha vs Gong cha: Which is searched more in New Zealand?" description: "Is Chia Cha or Gong cha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bubble tea chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chia-cha-vs-gong-cha" publisher: "Brandwave" --- # Chia Cha vs Gong cha: Which is searched more in New Zealand? Is Chia Cha or Gong cha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bubble tea chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chia Cha and Gong cha - **Competitive set**: Bubble tea chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chia Cha Share of Search**: 0.43% - **Gong cha Share of Search**: 50.7% ## Is Chia Cha or Gong cha more popular in search? - In September 2026, Gong cha had more branded searches than Chia Cha among bubble tea chains in New Zealand. Gong cha had about 11,900 branded searches, while Chia Cha had 100. Gong cha made up 50.7% of all bubble tea chain searches we track, and Chia Cha accounted for 0.43%. - Gong cha was ahead of Chia Cha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chia Cha’s share of searches among bubble tea chains in New Zealand moved from 0.39% to 0.43%, and its estimated monthly branded searches moved from 120 to 100. - Across the 12 months ending September 2026, Gong cha’s share of searches among bubble tea chains in New Zealand moved from 55.3% to 50.7%, and its estimated monthly branded searches moved from 16.9K to 11.9K. ## Top bubble tea chains in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gong cha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chia Cha did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gong cha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chatime | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Yi Fang Taiwan Fruit Tea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hulu Cat Tea & Mocktail | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | WUCHA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | ChaPanda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noah's Ark Teahouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chia Cha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bubble tea chains - Asked ChatGPT "Which bubble tea chain should I shop at in New Zealand?": 1. Gong cha, 2. Chatime, 3. Yi Fang Taiwan Fruit Tea - Asked ChatGPT "What are the best bubble tea chains in New Zealand?": 1. Gong cha, 2. Chatime, 3. Yi Fang Taiwan Fruit Tea, 4. Hulu Cat Tea & Mocktail, 5. WUCHA - Asked ChatGPT "What's the best bubble tea chain in New Zealand for tapioca drinks?": 1. Gong cha, 2. Chatime - Searched Google, AI Overview "best bubble tea": 1. Hulu Cat Tea & Mocktail, 2. Chatime - Searched Google, AI Overview "milk tea nz": 1. Gong cha Not named in any answer: ChaPanda, Noah's Ark Teahouse and Chia Cha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bubble tea chains in September 2026? - In September 2026, Gong cha lost share of searches among bubble tea chains in New Zealand, from 56% to 50.7%. - Estimated monthly branded searches for Chia Cha in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026. ## Month by month | Month | Chia Cha estimated searches | Chia Cha Share of Search | Chia Cha rank | Gong cha estimated searches | Gong cha Share of Search | Gong cha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.39% | 7 | 16.9K | 55.3% | 1 | | Nov 2025 | 120 | 0.4% | 7 | 16.8K | 56.2% | 1 | | Dec 2025 | 100 | 0.35% | 7 | 16.6K | 57.3% | 1 | | Jan 2026 | 120 | 0.49% | 7 | 13.8K | 57% | 1 | | Feb 2026 | 80 | 0.33% | 7 | 13.6K | 56.2% | 1 | | Mar 2026 | 120 | 0.45% | 8 | 14.1K | 53.3% | 1 | | Apr 2026 | 100 | 0.34% | 8 | 16.9K | 58.2% | 1 | | May 2026 | 80 | 0.31% | 8 | 14.1K | 54.5% | 1 | | Jun 2026 | 100 | 0.42% | 8 | 14.1K | 58.9% | 1 | | Jul 2026 | 100 | 0.39% | 8 | 14.1K | 54.5% | 1 | | Aug 2026 | 100 | 0.4% | 8 | 14.2K | 56% | 1 | | Sep 2026 | 100 | 0.43% | 8 | 11.9K | 50.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Chia Cha’s and Gong cha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chia Cha**: Measured on the search terms “chia cha” and “chiacha”, summed into one figure. - **Gong cha**: Measured on the search terms “gong cha”, “gong cha boba”, “gong cha botany”, “gong cha cbd”, “gong cha city”, “gong cha delivery”, “gong cha dirtea”, “gong cha drink”, “gong cha hamilton”, “gong cha keychain”, “gong cha menu”, “gong cha order”, “gong cha tea” and “gongcha”, summed into one figure. - [Chia Cha profile](/demand/nz/brands/chia-cha) - [Gong cha profile](/demand/nz/brands/gong-cha) - [All bubble tea chains in New Zealand](/demand/nz/categories/nz-bubble-tea-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chia Cha or Gong cha more popular in search? In September 2026, Gong cha had more branded searches than Chia Cha among bubble tea chains in New Zealand. Gong cha had about 11,900 branded searches, while Chia Cha had 100. Gong cha made up 50.7% of all bubble tea chain searches we track, and Chia Cha accounted for 0.43%. ## Cite this page Brandwave. "Chia Cha vs Gong cha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chia-cha-vs-gong-cha This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chia-cha-vs-gong-cha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.