--- title: "Chesters Plumbing & Bathroom Centre vs Plumbing World: Which is more popular in New Zealand?" description: "Is Chesters Plumbing & Bathroom Centre or Plumbing World more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-plumbing-world" publisher: "Brandwave" --- # Chesters Plumbing & Bathroom Centre vs Plumbing World: Which is more popular in New Zealand? Is Chesters Plumbing & Bathroom Centre or Plumbing World more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chesters Plumbing & Bathroom Centre and Plumbing World - **Competitive set**: Plumbing and bathroom merchants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Chesters Plumbing & Bathroom Centre Share of Search**: 19.2% - **Plumbing World Share of Search**: 43.8% ## Is Chesters Plumbing & Bathroom Centre or Plumbing World more popular in search? - In October 2026, Plumbing World had more branded searches than Chesters Plumbing & Bathroom Centre among plumbing and bathroom merchants in New Zealand. Plumbing World had about 22,600 branded searches, while Chesters Plumbing & Bathroom Centre had 9,900. Plumbing World made up 43.8% of all plumbing and bathroom merchant searches we track, and Chesters Plumbing & Bathroom Centre accounted for 19.2%. - Plumbing World was ahead of Chesters Plumbing & Bathroom Centre in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Chesters Plumbing & Bathroom Centre’s share of searches among plumbing and bathroom merchants in New Zealand moved from 18.6% to 19.2%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending October 2026, Plumbing World’s share of searches among plumbing and bathroom merchants in New Zealand moved from 42.4% to 43.8%, and its estimated monthly branded searches held steady at 22.6K. ## Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chesters Plumbing & Bathroom Centre and Plumbing World were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plumbing World was listed before Chesters Plumbing & Bathroom Centre in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mico | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Plumbing World | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Reece | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Robertson Bathware | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Chesters Plumbing & Bathroom Centre | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plumbing Plus | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Plumbline | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Englefield | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Methven | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about plumbing and bathroom merchants - Asked ChatGPT "Which plumbing or bathroom merchant should I shop at in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Robertson Bathware - Asked ChatGPT "What are the best plumbing and bathroom merchants in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Plumbing Plus, 5. Chesters Plumbing & Bathroom Centre, 6. Robertson Bathware, 7. Plumbline - Asked ChatGPT "What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?": 1. Robertson Bathware, 2. Mico, 3. Reece, 4. Chesters Plumbing & Bathroom Centre - Searched Google, AI Overview "bathroom supplies nz": 1. Mico, 2. Plumbline - Searched Google, AI Overview "bathroom fittings nz": 1. Plumbline, 2. Methven, 3. Englefield, 4. Mico, 5. Robertson Bathware Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026? - In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%. - In October 2026, Chesters Plumbing & Bathroom Centre gained share of searches among plumbing and bathroom merchants in New Zealand, from 18.6% to 19.2%. ## How has branded search for Chesters Plumbing & Bathroom Centre and Plumbing World changed in New Zealand over the last 12 months? | Month | Chesters Plumbing & Bathroom Centre estimated searches | Chesters Plumbing & Bathroom Centre Share of Search | Chesters Plumbing & Bathroom Centre rank | Plumbing World estimated searches | Plumbing World Share of Search | Plumbing World rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.9K | 18.6% | 2 | 22.6K | 42.4% | 1 | | Dec 2025 | 8.1K | 18.6% | 2 | 18.4K | 42.1% | 1 | | Jan 2026 | 8.1K | 16% | 3 | 22.7K | 44.7% | 1 | | Feb 2026 | 9.9K | 19% | 2 | 22.6K | 43.4% | 1 | | Mar 2026 | 9.9K | 16.9% | 2 | 27.6K | 47.1% | 1 | | Apr 2026 | 9.9K | 19% | 2 | 22.6K | 43.3% | 1 | | May 2026 | 9.9K | 18.8% | 2 | 22.6K | 43% | 1 | | Jun 2026 | 9.9K | 18.7% | 2 | 22.7K | 42.8% | 1 | | Jul 2026 | 9.9K | 18.5% | 2 | 22.6K | 42.3% | 1 | | Aug 2026 | 9.9K | 18.5% | 2 | 22.6K | 42.3% | 1 | | Sep 2026 | 9.9K | 18.6% | 2 | 22.6K | 42.5% | 1 | | Oct 2026 | 9.9K | 19.2% | 2 | 22.6K | 43.8% | 1 | ## How are Chesters Plumbing & Bathroom Centre’s and Plumbing World’s branded searches counted? Brandwave collects information about searches that people make online using Chesters Plumbing & Bathroom Centre’s and Plumbing World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chesters Plumbing & Bathroom Centre**: Measured on the search term “chesters plumbing & bathroom centre”. - **Plumbing World**: Measured on the search terms “plumbing world”, “plumbing world bath”, “plumbing world showers”, “plumbing world showroom”, “plumbing world taps”, “plumbing world toilets”, “plumbing world trade”, “plumbing world vanity” and “plumbingworld”, summed into one figure. - [Chesters Plumbing & Bathroom Centre profile](/demand/nz/brands/chesters-plumbing-and-bathroom-centre) - [Plumbing World profile](/demand/nz/brands/plumbing-world) - [All plumbing and bathroom merchants in New Zealand](/demand/nz/categories/nz-plumbing-merchants): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chesters Plumbing & Bathroom Centre or Plumbing World more popular in search? In October 2026, Plumbing World had more branded searches than Chesters Plumbing & Bathroom Centre among plumbing and bathroom merchants in New Zealand. Plumbing World had about 22,600 branded searches, while Chesters Plumbing & Bathroom Centre had 9,900. Plumbing World made up 43.8% of all plumbing and bathroom merchant searches we track, and Chesters Plumbing & Bathroom Centre accounted for 19.2%. ## Cite this page Brandwave. "Chesters Plumbing & Bathroom Centre vs Plumbing World: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-plumbing-world This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chesters-plumbing-and-bathroom-centre-vs-plumbing-world. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.