--- title: "Chess.com vs ChessKid: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chess.com or ChessKid? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chess-com-vs-chesskid" publisher: "Brandwave" --- # Chess.com vs ChessKid: Which is more popular by branded search in New Zealand? Which is more popular in search, Chess.com or ChessKid? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chess.com and ChessKid - **Competitive set**: Online chess sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chess.com Share of Search**: 58% - **ChessKid Share of Search**: 3.7% ## Which is more popular in search, Chess.com or ChessKid? - In August 2026, Chess.com had more branded searches than ChessKid among online chess sites in New Zealand. Chess.com was estimated to have 16.7K branded searches compared to ChessKid’s 1.1K, and held a 58% Share of Search versus ChessKid’s 3.7%. - Chess.com was ahead of ChessKid in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand moved from 36.7% to 58%, and its estimated monthly branded searches moved from 6.9K to 16.7K. - Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 790 to 1.1K. ## How did search popularity change for New Zealand online chess sites in August 2026? - In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%. - In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%. ## Month by month | Month | Chess.com estimated searches | Chess.com Share of Search | Chess.com rank | ChessKid estimated searches | ChessKid Share of Search | ChessKid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.9K | 36.7% | 2 | 790 | 4.2% | 3 | | Nov 2025 | 7.3K | 38.1% | 2 | 950 | 5% | 3 | | Dec 2025 | 8.4K | 41.8% | 2 | 750 | 3.7% | 3 | | Jan 2026 | 8.7K | 42.9% | 2 | 520 | 2.6% | 3 | | Feb 2026 | 9.9K | 45.9% | 2 | 630 | 2.9% | 3 | | Mar 2026 | 14.6K | 55.3% | 1 | 1K | 3.9% | 3 | | Apr 2026 | 14.2K | 55.1% | 1 | 640 | 2.5% | 3 | | May 2026 | 23.7K | 62.3% | 1 | 1.1K | 2.8% | 3 | | Jun 2026 | 23.3K | 61.1% | 1 | 1.5K | 3.8% | 3 | | Jul 2026 | 17K | 59.1% | 1 | 770 | 2.7% | 3 | | Aug 2026 | 16.7K | 58% | 1 | 1.1K | 3.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chess.com’s and ChessKid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chess.com**: Measured on the search terms “chess com”, “chess com chess online”, “chess com near me”, “chess com online”, “chess com online play”, “chess com play”, “chesscom” and “www chess com”, summed into one figure. - **ChessKid**: Measured on the search terms “chesskid”, “chesskid chess”, “chesskid com” and “chesskid online”, summed into one figure. - [Chess.com profile](/demand/nz/brands/chess-com) - [ChessKid profile](/demand/nz/brands/chesskid) - [All online chess sites in New Zealand](/demand/nz/categories/nz-online-chess-sites): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chess.com or ChessKid? In August 2026, Chess.com had more branded searches than ChessKid among online chess sites in New Zealand. Chess.com was estimated to have 16.7K branded searches compared to ChessKid’s 1.1K, and held a 58% Share of Search versus ChessKid’s 3.7%. ## Cite this page Brandwave. "Chess.com vs ChessKid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chess-com-vs-chesskid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chess-com-vs-chesskid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.