--- title: "Chess.com vs Chessable: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chess.com or Chessable? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chess-com-vs-chessable" publisher: "Brandwave" --- # Chess.com vs Chessable: Which is more popular by branded search in New Zealand? Which is more popular in search, Chess.com or Chessable? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chess.com and Chessable - **Competitive set**: Online chess sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chess.com Share of Search**: 58% - **Chessable Share of Search**: 0.94% ## Which is more popular in search, Chess.com or Chessable? - In August 2026, Chess.com had more branded searches than Chessable among online chess sites in New Zealand. Chess.com was estimated to have 16.7K branded searches compared to Chessable’s 270, and held a 58% Share of Search versus Chessable’s 0.94%. - Chess.com was ahead of Chessable in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand moved from 36.7% to 58%, and its estimated monthly branded searches moved from 6.9K to 16.7K. - Across the 11 months ending August 2026, Chessable’s estimated Share of Search among online chess sites in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 180 to 270. ## How did search popularity change for New Zealand online chess sites in August 2026? - In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%. - Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026. ## Month by month | Month | Chess.com estimated searches | Chess.com Share of Search | Chess.com rank | Chessable estimated searches | Chessable Share of Search | Chessable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.9K | 36.7% | 2 | 180 | 0.96% | 4 | | Nov 2025 | 7.3K | 38.1% | 2 | 230 | 1.2% | 4 | | Dec 2025 | 8.4K | 41.8% | 2 | 210 | 1% | 4 | | Jan 2026 | 8.7K | 42.9% | 2 | 170 | 0.84% | 4 | | Feb 2026 | 9.9K | 45.9% | 2 | 140 | 0.65% | 4 | | Mar 2026 | 14.6K | 55.3% | 1 | 150 | 0.57% | 4 | | Apr 2026 | 14.2K | 55.1% | 1 | 220 | 0.85% | 4 | | May 2026 | 23.7K | 62.3% | 1 | 220 | 0.58% | 4 | | Jun 2026 | 23.3K | 61.1% | 1 | 220 | 0.58% | 4 | | Jul 2026 | 17K | 59.1% | 1 | 180 | 0.63% | 4 | | Aug 2026 | 16.7K | 58% | 1 | 270 | 0.94% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chess.com’s and Chessable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chess.com**: Measured on the search terms “chess com”, “chess com chess online”, “chess com near me”, “chess com online”, “chess com online play”, “chess com play”, “chesscom” and “www chess com”, summed into one figure. - **Chessable**: Measured on the search terms “chessable”, “chessable chess” and “chessable com”, summed into one figure. - [Chess.com profile](/demand/nz/brands/chess-com) - [Chessable profile](/demand/nz/brands/chessable) - [All online chess sites in New Zealand](/demand/nz/categories/nz-online-chess-sites): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chess.com or Chessable? In August 2026, Chess.com had more branded searches than Chessable among online chess sites in New Zealand. Chess.com was estimated to have 16.7K branded searches compared to Chessable’s 270, and held a 58% Share of Search versus Chessable’s 0.94%. ## Cite this page Brandwave. "Chess.com vs Chessable: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chess-com-vs-chessable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chess-com-vs-chessable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.