--- title: "Chemistry vs Ogilvy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chemistry or Ogilvy? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chemistry-vs-ogilvy" publisher: "Brandwave" --- # Chemistry vs Ogilvy: Which is more popular by branded search in New Zealand? Which is more popular in search, Chemistry or Ogilvy? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chemistry and Ogilvy - **Competitive set**: Creative and Integrated Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chemistry Share of Search**: 3.7% - **Ogilvy Share of Search**: 3.1% ## Which is more popular in search, Chemistry or Ogilvy? - In August 2026, Chemistry had more branded searches than Ogilvy among creative and integrated agencies in New Zealand. Chemistry was estimated to have 380 branded searches compared to Ogilvy’s 320, and held a 3.7% Share of Search versus Ogilvy’s 3.1%. - The lead changed hands 5 times in the 11 months ending August 2026: Chemistry took it in November 2025, Ogilvy took it in December 2025, Chemistry took it in February 2026, Ogilvy took it in July 2026, Chemistry took it in August 2026. - Across the 11 months ending August 2026, Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 400 to 380. - Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 440 to 320. ## How did search popularity change for New Zealand creative and integrated agencies in August 2026? - In August 2026, Ogilvy lost estimated Share of Search among creative and integrated agencies in New Zealand, from 3.8% to 3.1%. - Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand has lost ground for 3 months in a row, from 5.8% to 3.7% in August 2026. ## Month by month | Month | Chemistry estimated searches | Chemistry Share of Search | Chemistry rank | Ogilvy estimated searches | Ogilvy Share of Search | Ogilvy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 3.7% | 9 | 440 | 4% | 8 | | Nov 2025 | 370 | 3.7% | 8 | 350 | 3.5% | 9 | | Dec 2025 | 160 | 2.1% | 14 | 240 | 3.1% | 10 | | Jan 2026 | 200 | 2.1% | 11 | 320 | 3.4% | 8 | | Feb 2026 | 450 | 4.5% | 6 | 290 | 2.9% | 12 | | Mar 2026 | 960 | 7.6% | 4 | 390 | 3.1% | 12 | | Apr 2026 | 400 | 4% | 9 | 360 | 3.6% | 11 | | May 2026 | 560 | 5.8% | 6 | 320 | 3.3% | 12 | | Jun 2026 | 540 | 5.4% | 8 | 340 | 3.4% | 11 | | Jul 2026 | 340 | 3.7% | 11 | 350 | 3.8% | 10 | | Aug 2026 | 380 | 3.7% | 9 | 320 | 3.1% | 11 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chemistry’s and Ogilvy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chemistry**: Measured on the search terms “chemistry advertising agency”, “chemistry agency”, “chemistry creative agency” and “Chemistry Interaction”, summed into one figure. - **Ogilvy**: Measured on the search terms “ogilvy”, “ogilvy & mather”, “ogilvy & mather new zealand”, “ogilvy advertising”, “ogilvy agency”, “ogilvy and mather”, “ogilvy and mather nz”, “ogilvy auckland”, “ogilvy new zealand”, “ogilvy nz” and “ogilvy wellington”, summed into one figure. - [Chemistry profile](/demand/nz/brands/chemistry) - [Ogilvy profile](/demand/nz/brands/ogilvy) - [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chemistry or Ogilvy? In August 2026, Chemistry had more branded searches than Ogilvy among creative and integrated agencies in New Zealand. Chemistry was estimated to have 380 branded searches compared to Ogilvy’s 320, and held a 3.7% Share of Search versus Ogilvy’s 3.1%. ## Cite this page Brandwave. "Chemistry vs Ogilvy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chemistry-vs-ogilvy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chemistry-vs-ogilvy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.