--- title: "Chemist Warehouse vs Wise's Pharmacy: Which is searched more in New Zealand?" description: "Is Chemist Warehouse or Wise's Pharmacy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chemist-warehouse-nz-vs-wises-pharmacy" publisher: "Brandwave" --- # Chemist Warehouse vs Wise's Pharmacy: Which is searched more in New Zealand? Is Chemist Warehouse or Wise's Pharmacy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chemist Warehouse and Wise's Pharmacy - **Competitive set**: Ashburton pharmacies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chemist Warehouse Share of Search**: 78.7% - **Wise's Pharmacy Share of Search**: 5% ## Is Chemist Warehouse or Wise's Pharmacy more popular in search? - In September 2026, Chemist Warehouse had more branded searches than Wise's Pharmacy among Ashburton pharmacies in New Zealand. Chemist Warehouse had about 6,160 branded searches, while Wise's Pharmacy had 390. Chemist Warehouse made up 78.7% of all Ashburton pharmacy searches we track, and Wise's Pharmacy accounted for 5%. - Chemist Warehouse was ahead of Wise's Pharmacy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chemist Warehouse’s share of searches among Ashburton pharmacies in New Zealand moved from 85.4% to 78.7%, and its estimated monthly branded searches moved from 7.6K to 6.2K. - Across the 12 months ending September 2026, Wise's Pharmacy’s share of searches among Ashburton pharmacies in New Zealand moved from 2.9% to 5%, and its estimated monthly branded searches moved from 260 to 390. ## Top Ashburton pharmacies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Chemist Warehouse and Wise's Pharmacy showed up in all three answers. Wise's Pharmacy was listed before Chemist Warehouse in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Wise's Pharmacy | 1st | 3 of 3 | 3 of 3 | | Chemist Warehouse | 2nd | 3 of 3 | 3 of 3 | | Life Pharmacy Ashburton | 3rd | 1 of 3 | 1 of 3 | | Allenton Pharmacy | 4th | 1 of 3 | 1 of 3 | | Eastfield Pharmacy | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton pharmacies - Asked ChatGPT "Which pharmacy should I shop at in Ashburton, New Zealand?": 1. Chemist Warehouse, 2. Wise's Pharmacy - Asked ChatGPT "What are the best pharmacies in Ashburton, New Zealand?": 1. Wise's Pharmacy, 2. Life Pharmacy Ashburton, 3. Chemist Warehouse, 4. Allenton Pharmacy - Asked ChatGPT "What's the best pharmacy in Ashburton, New Zealand for prescriptions and basics?": 1. Wise's Pharmacy, 2. Chemist Warehouse Not named in any answer: Eastfield Pharmacy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton pharmacies in September 2026? - Estimated monthly branded searches for Wise's Pharmacy in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026. - Estimated monthly branded searches for Chemist Warehouse in New Zealand fell 18.5% over 12 measured months, from 7.6K to 6.2K in September 2026. ## Month by month | Month | Chemist Warehouse estimated searches | Chemist Warehouse Share of Search | Chemist Warehouse rank | Wise's Pharmacy estimated searches | Wise's Pharmacy Share of Search | Wise's Pharmacy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 85.4% | 1 | 260 | 2.9% | 3 | | Nov 2025 | 7.7K | 84.1% | 1 | 320 | 3.5% | 3 | | Dec 2025 | 8.2K | 82.3% | 1 | 390 | 3.9% | 3 | | Jan 2026 | 6.9K | 82% | 1 | 390 | 4.6% | 3 | | Feb 2026 | 6.1K | 82.4% | 1 | 390 | 5.3% | 3 | | Mar 2026 | 6.7K | 81.6% | 1 | 390 | 4.8% | 3 | | Apr 2026 | 6.7K | 79.8% | 1 | 390 | 4.7% | 3 | | May 2026 | 6K | 82% | 1 | 320 | 4.4% | 3 | | Jun 2026 | 5K | 76.4% | 1 | 320 | 4.8% | 3 | | Jul 2026 | 5.9K | 77.1% | 1 | 320 | 4.2% | 3 | | Aug 2026 | 6.2K | 78.7% | 1 | 390 | 5% | 3 | | Sep 2026 | 6.2K | 78.7% | 1 | 390 | 5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Chemist Warehouse’s and Wise's Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chemist Warehouse**: Measured on the search terms “Chemist Warehouse”, “chemist warehouse ashburton”, “chemist warehouse delivery”, “chemist warehouse fragrance”, “chemist warehouse hours”, “chemist warehouse lynnmall”, “chemist warehouse makeup”, “chemist warehouse nz”, “chemist warehouse perfume”, “chemist warehouse pharmacy”, “chemist warehouse prescriptions”, “chemist warehouse skincare”, “chemist warehouse vaccinations”, “chemist warehouse vitamins”, “chemist warehouse westgate”, “chemistwarehouse”, “the chemist warehouse” and “the chemist warehouse nz”, summed into one figure. - **Wise's Pharmacy**: Measured on the search term “wises pharmacy”. - [Chemist Warehouse profile](/demand/nz/brands/chemist-warehouse-nz) - [Wise's Pharmacy profile](/demand/nz/brands/wises-pharmacy) - [All Ashburton pharmacies in New Zealand](/demand/nz/locations/ashburton/pharmacies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chemist Warehouse or Wise's Pharmacy more popular in search? In September 2026, Chemist Warehouse had more branded searches than Wise's Pharmacy among Ashburton pharmacies in New Zealand. Chemist Warehouse had about 6,160 branded searches, while Wise's Pharmacy had 390. Chemist Warehouse made up 78.7% of all Ashburton pharmacy searches we track, and Wise's Pharmacy accounted for 5%. ## Cite this page Brandwave. "Chemist Warehouse vs Wise's Pharmacy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chemist-warehouse-nz-vs-wises-pharmacy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chemist-warehouse-nz-vs-wises-pharmacy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.