--- title: "Chelsea Winter vs VJ Cooks: Which is searched more in New Zealand?" description: "Is Chelsea Winter or VJ Cooks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-vj-cooks" publisher: "Brandwave" --- # Chelsea Winter vs VJ Cooks: Which is searched more in New Zealand? Is Chelsea Winter or VJ Cooks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chelsea Winter and VJ Cooks - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chelsea Winter Share of Search**: 3.8% - **VJ Cooks Share of Search**: 36.5% ## Is Chelsea Winter or VJ Cooks more popular in search? - In September 2026, VJ Cooks had more branded searches than Chelsea Winter among recipe websites in New Zealand. VJ Cooks had about 18,100 branded searches, while Chelsea Winter had 1,900. VJ Cooks made up 36.5% of all recipe website searches we track, and Chelsea Winter accounted for 3.8%. - VJ Cooks was ahead of Chelsea Winter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand moved from 19.8% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 1.9K. - Across the 12 months ending September 2026, VJ Cooks’ share of searches among recipe websites in New Zealand moved from 24.2% to 36.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top recipe websites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. VJ Cooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chelsea Winter was listed before VJ Cooks in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe websites - Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking - Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats - Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks - Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats - Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats Not named in any answer: Allrecipes, BBC Good Food and taste.com.au. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand recipe websites in September 2026? - In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches. - In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%. - In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%. ## Month by month | Month | Chelsea Winter estimated searches | Chelsea Winter Share of Search | Chelsea Winter rank | VJ Cooks estimated searches | VJ Cooks Share of Search | VJ Cooks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 19.8% | 3 | 14.8K | 24.2% | 2 | | Nov 2025 | 3.6K | 7.7% | 4 | 14.8K | 31.6% | 2 | | Dec 2025 | 4.4K | 8% | 4 | 18.1K | 32.7% | 2 | | Jan 2026 | 3.6K | 8.1% | 3 | 14.8K | 33.3% | 2 | | Feb 2026 | 2.4K | 5.7% | 4 | 14.8K | 34.9% | 2 | | Mar 2026 | 3.6K | 8.1% | 4 | 14.8K | 33.2% | 2 | | Apr 2026 | 2.4K | 4.7% | 4 | 18.1K | 35.7% | 2 | | May 2026 | 2.4K | 4.3% | 4 | 22.2K | 39.9% | 2 | | Jun 2026 | 2.4K | 4% | 4 | 27.1K | 45.3% | 1 | | Jul 2026 | 2.4K | 4% | 4 | 27.1K | 45.3% | 1 | | Aug 2026 | 1.9K | 3.2% | 4 | 27.1K | 45.4% | 1 | | Sep 2026 | 1.9K | 3.8% | 4 | 18.1K | 36.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Chelsea Winter’s and VJ Cooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chelsea Winter**: Measured on the search term “chelsea winter”. - **VJ Cooks**: Measured on the search term “vj cooks”. - [Chelsea Winter profile](/demand/nz/brands/chelsea-winter) - [VJ Cooks profile](/demand/nz/brands/vj-cooks) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chelsea Winter or VJ Cooks more popular in search? In September 2026, VJ Cooks had more branded searches than Chelsea Winter among recipe websites in New Zealand. VJ Cooks had about 18,100 branded searches, while Chelsea Winter had 1,900. VJ Cooks made up 36.5% of all recipe website searches we track, and Chelsea Winter accounted for 3.8%. ## Cite this page Brandwave. "Chelsea Winter vs VJ Cooks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-vj-cooks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-vj-cooks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.