--- title: "Chelsea Winter vs taste.com.au: Which is searched more in New Zealand?" description: "Is Chelsea Winter or taste.com.au more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-taste-com-au" publisher: "Brandwave" --- # Chelsea Winter vs taste.com.au: Which is searched more in New Zealand? Is Chelsea Winter or taste.com.au more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chelsea Winter and taste.com.au - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chelsea Winter Share of Search**: 3.8% - **taste.com.au Share of Search**: 1.2% ## Is Chelsea Winter or taste.com.au more popular in search? - In September 2026, Chelsea Winter had more branded searches than taste.com.au among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while taste.com.au had 600. Chelsea Winter made up 3.8% of all recipe website searches we track, and taste.com.au accounted for 1.2%. - Chelsea Winter was ahead of taste.com.au in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand moved from 19.8% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 1.9K. - Across the 12 months ending September 2026, taste.com.au’s share of searches among recipe websites in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 670 to 600. ## Top recipe websites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. taste.com.au did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe websites - Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking - Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats - Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks - Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats - Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats Not named in any answer: Allrecipes, BBC Good Food and taste.com.au. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand recipe websites in September 2026? - In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%. - Estimated monthly branded searches for taste.com.au in New Zealand fell 10.4% over 12 measured months, from 670 to 600 in September 2026. ## Month by month | Month | Chelsea Winter estimated searches | Chelsea Winter Share of Search | Chelsea Winter rank | taste.com.au estimated searches | taste.com.au Share of Search | taste.com.au rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 19.8% | 3 | 670 | 1.1% | 6 | | Nov 2025 | 3.6K | 7.7% | 4 | 690 | 1.5% | 6 | | Dec 2025 | 4.4K | 8% | 4 | 990 | 1.8% | 6 | | Jan 2026 | 3.6K | 8.1% | 3 | 770 | 1.7% | 6 | | Feb 2026 | 2.4K | 5.7% | 4 | 680 | 1.6% | 6 | | Mar 2026 | 3.6K | 8.1% | 4 | 640 | 1.4% | 7 | | Apr 2026 | 2.4K | 4.7% | 4 | 560 | 1.1% | 7 | | May 2026 | 2.4K | 4.3% | 4 | 530 | 0.95% | 7 | | Jun 2026 | 2.4K | 4% | 4 | 640 | 1.1% | 7 | | Jul 2026 | 2.4K | 4% | 4 | 640 | 1.1% | 7 | | Aug 2026 | 1.9K | 3.2% | 4 | 680 | 1.1% | 7 | | Sep 2026 | 1.9K | 3.8% | 4 | 600 | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Chelsea Winter’s and taste.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chelsea Winter**: Measured on the search term “chelsea winter”. - **taste.com.au**: Measured on the search terms “taste com au”, “taste com au recipe”, “taste recipes” and “tastecomau”, summed into one figure. - [Chelsea Winter profile](/demand/nz/brands/chelsea-winter) - [taste.com.au profile](/demand/nz/brands/taste-com-au) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chelsea Winter or taste.com.au more popular in search? In September 2026, Chelsea Winter had more branded searches than taste.com.au among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while taste.com.au had 600. Chelsea Winter made up 3.8% of all recipe website searches we track, and taste.com.au accounted for 1.2%. ## Cite this page Brandwave. "Chelsea Winter vs taste.com.au: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-taste-com-au This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-taste-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.