--- title: "Chelsea Winter vs Food in a Minute: Which is searched more in New Zealand?" description: "Is Chelsea Winter or Food in a Minute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-food-in-a-minute" publisher: "Brandwave" --- # Chelsea Winter vs Food in a Minute: Which is searched more in New Zealand? Is Chelsea Winter or Food in a Minute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chelsea Winter and Food in a Minute - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chelsea Winter Share of Search**: 3.8% - **Food in a Minute Share of Search**: 0.79% ## Is Chelsea Winter or Food in a Minute more popular in search? - In September 2026, Chelsea Winter had more branded searches than Food in a Minute among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while Food in a Minute had 390. Chelsea Winter made up 3.8% of all recipe website searches we track, and Food in a Minute accounted for 0.79%. - Chelsea Winter was ahead of Food in a Minute in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand moved from 19.8% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 1.9K. - Across the 12 months ending September 2026, Food in a Minute’s share of searches among recipe websites in New Zealand moved from 0.64% to 0.79%, and its estimated monthly branded searches held steady at 390. ## Top recipe websites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Food in a Minute was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chelsea Winter was listed before Food in a Minute in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe websites - Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking - Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats - Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks - Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats - Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats Not named in any answer: Allrecipes, BBC Good Food and taste.com.au. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand recipe websites in September 2026? - In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%. ## Month by month | Month | Chelsea Winter estimated searches | Chelsea Winter Share of Search | Chelsea Winter rank | Food in a Minute estimated searches | Food in a Minute Share of Search | Food in a Minute rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 19.8% | 3 | 390 | 0.64% | 8 | | Nov 2025 | 3.6K | 7.7% | 4 | 390 | 0.83% | 8 | | Dec 2025 | 4.4K | 8% | 4 | 390 | 0.71% | 8 | | Jan 2026 | 3.6K | 8.1% | 3 | 320 | 0.72% | 8 | | Feb 2026 | 2.4K | 5.7% | 4 | 320 | 0.75% | 8 | | Mar 2026 | 3.6K | 8.1% | 4 | 390 | 0.88% | 8 | | Apr 2026 | 2.4K | 4.7% | 4 | 390 | 0.77% | 8 | | May 2026 | 2.4K | 4.3% | 4 | 320 | 0.57% | 9 | | Jun 2026 | 2.4K | 4% | 4 | 390 | 0.65% | 8 | | Jul 2026 | 2.4K | 4% | 4 | 320 | 0.54% | 8 | | Aug 2026 | 1.9K | 3.2% | 4 | 320 | 0.54% | 8 | | Sep 2026 | 1.9K | 3.8% | 4 | 390 | 0.79% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Chelsea Winter’s and Food in a Minute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chelsea Winter**: Measured on the search term “chelsea winter”. - **Food in a Minute**: Measured on the search terms “food in a minute” and “foodinaminute”, summed into one figure. - [Chelsea Winter profile](/demand/nz/brands/chelsea-winter) - [Food in a Minute profile](/demand/nz/brands/food-in-a-minute) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chelsea Winter or Food in a Minute more popular in search? In September 2026, Chelsea Winter had more branded searches than Food in a Minute among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while Food in a Minute had 390. Chelsea Winter made up 3.8% of all recipe website searches we track, and Food in a Minute accounted for 0.79%. ## Cite this page Brandwave. "Chelsea Winter vs Food in a Minute: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-food-in-a-minute This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-food-in-a-minute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.