--- title: "Chelsea Winter vs Edmonds Cooking: Which is searched more in New Zealand?" description: "Is Chelsea Winter or Edmonds Cooking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-edmonds-cooking" publisher: "Brandwave" --- # Chelsea Winter vs Edmonds Cooking: Which is searched more in New Zealand? Is Chelsea Winter or Edmonds Cooking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chelsea Winter and Edmonds Cooking - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chelsea Winter Share of Search**: 3.8% - **Edmonds Cooking Share of Search**: 0.52% ## Is Chelsea Winter or Edmonds Cooking more popular in search? - In September 2026, Chelsea Winter had more branded searches than Edmonds Cooking among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while Edmonds Cooking had 260. Chelsea Winter made up 3.8% of all recipe website searches we track, and Edmonds Cooking accounted for 0.52%. - Chelsea Winter was ahead of Edmonds Cooking in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand moved from 19.8% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 1.9K. - Across the 12 months ending September 2026, Edmonds Cooking’s share of searches among recipe websites in New Zealand moved from 0.42% to 0.52%, and its estimated monthly branded searches held steady at 260. ## Top recipe websites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Edmonds Cooking was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chelsea Winter was listed before Edmonds Cooking in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe websites - Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking - Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats - Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks - Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats - Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats Not named in any answer: Allrecipes, BBC Good Food and taste.com.au. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand recipe websites in September 2026? - In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%. ## Month by month | Month | Chelsea Winter estimated searches | Chelsea Winter Share of Search | Chelsea Winter rank | Edmonds Cooking estimated searches | Edmonds Cooking Share of Search | Edmonds Cooking rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 19.8% | 3 | 260 | 0.42% | 9 | | Nov 2025 | 3.6K | 7.7% | 4 | 210 | 0.45% | 9 | | Dec 2025 | 4.4K | 8% | 4 | 210 | 0.38% | 9 | | Jan 2026 | 3.6K | 8.1% | 3 | 260 | 0.58% | 9 | | Feb 2026 | 2.4K | 5.7% | 4 | 260 | 0.61% | 9 | | Mar 2026 | 3.6K | 8.1% | 4 | 320 | 0.72% | 9 | | Apr 2026 | 2.4K | 4.7% | 4 | 320 | 0.63% | 9 | | May 2026 | 2.4K | 4.3% | 4 | 390 | 0.7% | 8 | | Jun 2026 | 2.4K | 4% | 4 | 260 | 0.43% | 9 | | Jul 2026 | 2.4K | 4% | 4 | 260 | 0.44% | 9 | | Aug 2026 | 1.9K | 3.2% | 4 | 260 | 0.44% | 9 | | Sep 2026 | 1.9K | 3.8% | 4 | 260 | 0.52% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Chelsea Winter’s and Edmonds Cooking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chelsea Winter**: Measured on the search term “chelsea winter”. - **Edmonds Cooking**: Measured on the search term “edmonds cooking”. - [Chelsea Winter profile](/demand/nz/brands/chelsea-winter) - [Edmonds Cooking profile](/demand/nz/brands/edmonds-cooking) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chelsea Winter or Edmonds Cooking more popular in search? In September 2026, Chelsea Winter had more branded searches than Edmonds Cooking among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while Edmonds Cooking had 260. Chelsea Winter made up 3.8% of all recipe website searches we track, and Edmonds Cooking accounted for 0.52%. ## Cite this page Brandwave. "Chelsea Winter vs Edmonds Cooking: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-edmonds-cooking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chelsea-winter-vs-edmonds-cooking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.