--- title: "Chelsea vs Pettinice: Which is searched more in New Zealand?" description: "Is Chelsea or Pettinice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chelsea-vs-pettinice" publisher: "Brandwave" --- # Chelsea vs Pettinice: Which is searched more in New Zealand? Is Chelsea or Pettinice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chelsea and Pettinice - **Competitive set**: Baking brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chelsea Share of Search**: 50.2% - **Pettinice Share of Search**: 0.95% ## Is Chelsea or Pettinice more popular in search? - In September 2026, Chelsea had more branded searches than Pettinice among baking brands in New Zealand. Chelsea had about 4,740 branded searches, while Pettinice had 90. Chelsea made up 50.2% of all baking brand searches we track, and Pettinice accounted for 0.95%. - Chelsea was ahead of Pettinice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chelsea’s share of searches among baking brands in New Zealand moved from 54.4% to 50.2%, and its estimated monthly branded searches moved from 5.4K to 4.7K. - Across the 12 months ending September 2026, Pettinice’s share of searches among baking brands in New Zealand moved from 0.71% to 0.95%, and its estimated monthly branded searches moved from 70 to 90. ## Top baking brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chelsea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pettinice did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edmonds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chelsea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Pams | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Betty Crocker | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Champion Flour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pettinice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baking brands - Asked ChatGPT "Which baking brand should I buy in New Zealand?": 1. Edmonds, 2. Pams - Asked ChatGPT "What are the best baking brands in New Zealand?": 1. Edmonds, 2. Chelsea, 3. Pams - Asked ChatGPT "What's the best baking brand in New Zealand for everyday baking?": 1. Edmonds, 2. Chelsea, 3. Pams - Searched Google, AI Overview "cake mix nz": 1. Edmonds, 2. Betty Crocker - Searched Google, AI Overview "icing sugar nz": 1. Chelsea Not named in any answer: Champion Flour and Pettinice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baking brands in September 2026? - In September 2026, Chelsea gained share of searches among baking brands in New Zealand, from 49.5% to 50.2%. - Estimated monthly branded searches for Pettinice in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. ## Month by month | Month | Chelsea estimated searches | Chelsea Share of Search | Chelsea rank | Pettinice estimated searches | Pettinice Share of Search | Pettinice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 54.4% | 1 | 70 | 0.71% | 6 | | Nov 2025 | 4.5K | 52.7% | 1 | 70 | 0.83% | 6 | | Dec 2025 | 5.3K | 56.5% | 1 | 70 | 0.74% | 6 | | Jan 2026 | 5.3K | 56.7% | 1 | 40 | 0.43% | 6 | | Feb 2026 | 4.4K | 52.8% | 1 | 50 | 0.6% | 6 | | Mar 2026 | 5.4K | 52.7% | 1 | 70 | 0.68% | 6 | | Apr 2026 | 5.4K | 52.4% | 1 | 40 | 0.39% | 6 | | May 2026 | 5.6K | 51% | 1 | 70 | 0.64% | 6 | | Jun 2026 | 5.4K | 53.7% | 1 | 70 | 0.7% | 6 | | Jul 2026 | 5.5K | 55.8% | 1 | 50 | 0.51% | 6 | | Aug 2026 | 5.5K | 49.5% | 1 | 70 | 0.63% | 6 | | Sep 2026 | 4.7K | 50.2% | 1 | 90 | 0.95% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Chelsea’s and Pettinice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chelsea**: Measured on the search terms “chelsea baking”, “chelsea caster sugar”, “chelsea flour”, “chelsea golden syrup”, “chelsea icing sugar”, “chelsea raw sugar”, “chelsea recipe”, “chelsea sugar” and “sugar chelsea”, summed into one figure. - **Pettinice**: Measured on the search term “pettinice”. - [Chelsea profile](/demand/nz/brands/chelsea) - [Pettinice profile](/demand/nz/brands/pettinice) - [All baking brands in New Zealand](/demand/nz/categories/nz-baking-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chelsea or Pettinice more popular in search? In September 2026, Chelsea had more branded searches than Pettinice among baking brands in New Zealand. Chelsea had about 4,740 branded searches, while Pettinice had 90. Chelsea made up 50.2% of all baking brand searches we track, and Pettinice accounted for 0.95%. ## Cite this page Brandwave. "Chelsea vs Pettinice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chelsea-vs-pettinice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chelsea-vs-pettinice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.