---
title: "Chelsea vs Edmonds: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Chelsea or Edmonds? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/chelsea-vs-edmonds"
publisher: "Brandwave"
---

# Chelsea vs Edmonds: Which is more popular by branded search in New Zealand?

Which is more popular in search, Chelsea or Edmonds? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chelsea and Edmonds
- **Competitive set**: Baking brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Chelsea Share of Search**: 38.9%
- **Edmonds Share of Search**: 13%

## Which is more popular in search, Chelsea or Edmonds?

- In August 2026, Chelsea had more branded searches than Edmonds among baking brands in New Zealand. Chelsea was estimated to have 5.7K branded searches compared to Edmonds’ 1.9K, and held a 38.9% Share of Search versus Edmonds’ 13%.
- Chelsea was ahead of Edmonds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chelsea’s estimated Share of Search among baking brands in New Zealand moved from 50.3% to 38.9%, and its estimated monthly branded searches moved from 5.5K to 5.7K.
- Across the 11 months ending August 2026, Edmonds’ estimated Share of Search among baking brands in New Zealand moved from 14.7% to 13%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

## How did search popularity change for New Zealand baking brands in August 2026?

- In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%.
- Estimated monthly branded searches for Edmonds in New Zealand rose 18% over 11 measured months, from 1.6K to 1.9K in August 2026.

## Month by month

| Month | Chelsea estimated searches | Chelsea Share of Search | Chelsea rank | Edmonds estimated searches | Edmonds Share of Search | Edmonds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 50.3% | 1 | 1.6K | 14.7% | 4 |
| Nov 2025 | 4.6K | 47.8% | 1 | 1.7K | 17.3% | 3 |
| Dec 2025 | 5.5K | 52.2% | 1 | 1.6K | 15% | 4 |
| Jan 2026 | 5.6K | 53.7% | 1 | 1.6K | 15% | 4 |
| Feb 2026 | 4.6K | 48.8% | 1 | 1.5K | 16.1% | 3 |
| Mar 2026 | 5.7K | 49.1% | 1 | 1.9K | 16% | 4 |
| Apr 2026 | 5.8K | 46.3% | 1 | 2.1K | 17.1% | 4 |
| May 2026 | 5.8K | 42.2% | 1 | 2.2K | 15.9% | 4 |
| Jun 2026 | 5.6K | 43.5% | 1 | 1.7K | 13% | 4 |
| Jul 2026 | 5.7K | 43.2% | 1 | 1.7K | 12.5% | 4 |
| Aug 2026 | 5.7K | 38.9% | 1 | 1.9K | 13% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chelsea’s and Edmonds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chelsea**: Measured on the search terms “chelsea baking”, “chelsea caster sugar”, “chelsea dark cane sugar”, “chelsea flour”, “chelsea golden syrup”, “chelsea icing sugar”, “chelsea jam setting sugar”, “chelsea raw sugar”, “chelsea recipe”, “chelsea sugar”, “chelsea white sugar” and “sugar chelsea”, summed into one figure.
- **Edmonds**: Measured on the search terms “edmonds”, “edmonds baking”, “edmonds flour”, “edmonds near me”, “edmonds nz”, “edmonds online”, “edmonds recipe” and “edmondscooking co nz”, summed into one figure.

- [Chelsea profile](/demand/nz/brands/chelsea)
- [Edmonds profile](/demand/nz/brands/edmonds)
- [All baking brands in New Zealand](/demand/nz/categories/nz-baking-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chelsea or Edmonds?

In August 2026, Chelsea had more branded searches than Edmonds among baking brands in New Zealand. Chelsea was estimated to have 5.7K branded searches compared to Edmonds’ 1.9K, and held a 38.9% Share of Search versus Edmonds’ 13%.

## Cite this page

Brandwave. "Chelsea vs Edmonds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chelsea-vs-edmonds

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chelsea-vs-edmonds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.