--- title: "Cheeky Kiwi Travel vs Stray: Which is searched more in New Zealand?" description: "Is Cheeky Kiwi Travel or Stray more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cheeky-kiwi-travel-vs-stray" publisher: "Brandwave" --- # Cheeky Kiwi Travel vs Stray: Which is searched more in New Zealand? Is Cheeky Kiwi Travel or Stray more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cheeky Kiwi Travel and Stray - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cheeky Kiwi Travel Share of Search**: 1.8% - **Stray Share of Search**: 0.45% ## Is Cheeky Kiwi Travel or Stray more popular in search? - In September 2026, Cheeky Kiwi Travel had more branded searches than Stray among tour operators in New Zealand. Cheeky Kiwi Travel had about 590 branded searches, while Stray had 150. Cheeky Kiwi Travel made up 1.8% of all tour operator searches we track, and Stray accounted for 0.45%. - Cheeky Kiwi Travel was ahead of Stray in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cheeky Kiwi Travel’s share of searches among tour operators in New Zealand moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 880 to 590. - Across the 12 months ending September 2026, Stray’s share of searches among tour operators in New Zealand moved from 0.47% to 0.45%, and its estimated monthly branded searches held steady at 150. ## Top tour operators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cheeky Kiwi Travel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stray did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MoaTrek New Zealand Tours | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Intrepid Travel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Grand Pacific Tours | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AAT Kings | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | G Adventures | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cheeky Kiwi Travel | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wild Kiwi Adventure Tours | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Kiwi Experience | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Contiki | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Flying Kiwi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RealNZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Topdeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haka Tours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tour operators - Asked ChatGPT "Which tour operator should I book in New Zealand?": 1. Intrepid Travel, 2. G Adventures, 3. Grand Pacific Tours, 4. MoaTrek New Zealand Tours, 5. Cheeky Kiwi Travel - Asked ChatGPT "What are the best tour operators in New Zealand?": 1. Intrepid Travel, 2. Grand Pacific Tours, 3. AAT Kings, 4. MoaTrek New Zealand Tours, 5. G Adventures - Asked ChatGPT "What's the best tour operator in New Zealand for guided trips?": 1. MoaTrek New Zealand Tours, 2. Intrepid Travel, 3. Grand Pacific Tours, 4. AAT Kings, 5. Cheeky Kiwi Travel - Searched Google, AI Overview "new zealand tours": 1. MoaTrek New Zealand Tours, 2. Cheeky Kiwi Travel, 3. AAT Kings, 4. Wild Kiwi Adventure Tours, 5. Contiki - Searched Google, AI Overview "group tours nz": 1. MoaTrek New Zealand Tours, 2. Wild Kiwi Adventure Tours, 3. Kiwi Experience, 4. G Adventures, 5. Intrepid Travel Not named in any answer: Flying Kiwi, RealNZ, Topdeck, Stray and Haka Tours. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tour operators in September 2026? - In September 2026, Stray rose from 14th to 12th among tour operators in New Zealand. - Estimated monthly branded searches for Cheeky Kiwi Travel in New Zealand fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Month by month | Month | Cheeky Kiwi Travel estimated searches | Cheeky Kiwi Travel Share of Search | Cheeky Kiwi Travel rank | Stray estimated searches | Stray Share of Search | Stray rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2.8% | 8 | 150 | 0.47% | 13 | | Nov 2025 | 1K | 2.7% | 8 | 140 | 0.38% | 13 | | Dec 2025 | 1K | 2.7% | 7 | 80 | 0.22% | 13 | | Jan 2026 | 1K | 2.3% | 7 | 150 | 0.35% | 13 | | Feb 2026 | 1K | 2.8% | 8 | 130 | 0.37% | 13 | | Mar 2026 | 1K | 2.9% | 7 | 150 | 0.44% | 13 | | Apr 2026 | 720 | 2.3% | 9 | 100 | 0.32% | 13 | | May 2026 | 590 | 1.7% | 8 | 100 | 0.29% | 13 | | Jun 2026 | 590 | 1.8% | 8 | 110 | 0.34% | 13 | | Jul 2026 | 590 | 2% | 8 | 90 | 0.3% | 14 | | Aug 2026 | 590 | 1.7% | 8 | 70 | 0.21% | 14 | | Sep 2026 | 590 | 1.8% | 8 | 150 | 0.45% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Cheeky Kiwi Travel’s and Stray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cheeky Kiwi Travel**: Measured on the search term “cheeky kiwi travel”. - **Stray**: Measured on the search terms “stray bus”, “stray tour” and “stray travel”, summed into one figure. - [Cheeky Kiwi Travel profile](/demand/nz/brands/cheeky-kiwi-travel) - [Stray profile](/demand/nz/brands/stray) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cheeky Kiwi Travel or Stray more popular in search? In September 2026, Cheeky Kiwi Travel had more branded searches than Stray among tour operators in New Zealand. Cheeky Kiwi Travel had about 590 branded searches, while Stray had 150. Cheeky Kiwi Travel made up 1.8% of all tour operator searches we track, and Stray accounted for 0.45%. ## Cite this page Brandwave. "Cheeky Kiwi Travel vs Stray: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cheeky-kiwi-travel-vs-stray This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cheeky-kiwi-travel-vs-stray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.