--- title: "ChatGPT vs Microsoft Copilot: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ChatGPT or Microsoft Copilot? Compare estimated monthly branded-search demand and Share of Search inside the AI chatbots set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chatgpt-vs-microsoft-copilot" publisher: "Brandwave" --- # ChatGPT vs Microsoft Copilot: Which is more popular by branded search in New Zealand? Which is more popular in search, ChatGPT or Microsoft Copilot? Compare estimated monthly branded-search demand and Share of Search inside the AI chatbots set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ChatGPT and Microsoft Copilot - **Competitive set**: AI chatbots - **Market**: New Zealand - **Month measured**: Aug 2026 - **ChatGPT Share of Search**: 90.6% - **Microsoft Copilot Share of Search**: 2.8% ## Which is more popular in search, ChatGPT or Microsoft Copilot? - In August 2026, ChatGPT had more branded searches than Microsoft Copilot among AI chatbots in New Zealand. ChatGPT was estimated to have 4.9M branded searches compared to Microsoft Copilot’s 153K, and held a 90.6% Share of Search versus Microsoft Copilot’s 2.8%. - ChatGPT was ahead of Microsoft Copilot in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chatbots in New Zealand moved from 90.1% to 90.6%, and its estimated monthly branded searches moved from 4M to 4.9M. - Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 150K to 153K. ## How did search popularity change for New Zealand AI chatbots in August 2026? - Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026. ## Month by month | Month | ChatGPT estimated searches | ChatGPT Share of Search | ChatGPT rank | Microsoft Copilot estimated searches | Microsoft Copilot Share of Search | Microsoft Copilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4M | 90.1% | 1 | 150K | 3.3% | 3 | | Nov 2025 | 4M | 92.4% | 1 | 122K | 2.8% | 3 | | Dec 2025 | 3.1M | 92.7% | 1 | 82.2K | 2.4% | 3 | | Jan 2026 | 3.8M | 93.1% | 1 | 98.9K | 2.4% | 3 | | Feb 2026 | 4M | 92% | 1 | 122K | 2.8% | 3 | | Mar 2026 | 4.9M | 90% | 1 | 183K | 3.3% | 3 | | Apr 2026 | 4M | 89.7% | 1 | 150K | 3.3% | 3 | | May 2026 | 4.9M | 89.9% | 1 | 183K | 3.3% | 3 | | Jun 2026 | 5M | 89% | 1 | 193K | 3.5% | 3 | | Jul 2026 | 4M | 90.4% | 1 | 135K | 3% | 3 | | Aug 2026 | 4.9M | 90.6% | 1 | 153K | 2.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ChatGPT’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ChatGPT**: Measured on the search terms “ai chat gpt”, “ai chatgpt”, “chat gpt”, “chat gpt app”, “chat gpt artificial intelligence”, “chat gpt com”, “chat gpt free”, “chat gpt free online”, “chat gpt online”, “chat gpt website”, “chatgpt”, “chatgpt 5”, “chatgpt ai”, “chatgpt ai chat”, “chatgpt app”, “chatgpt chat”, “chatgpt chatbot”, “chatgpt com”, “chatgpt near me”, “chatgpt new zealand”, “chatgpt nz”, “chatgpt online”, “chatgpt openai”, “chatgpt website”, “free chat gpt”, “free chatgpt” and “online chatgpt”, summed into one figure. - **Microsoft Copilot**: Measured on the search terms “copilot”, “copilot microsoft”, “copilot microsoft com”, “microsoft copilot ai”, “microsoft copilot app”, “microsoft copilot chat”, “microsoft copilot nz”, “microsoft copilot online”, “microsoftcopilot” and “ms copilot”, summed into one figure. - [ChatGPT profile](/demand/nz/brands/chatgpt) - [Microsoft Copilot profile](/demand/nz/brands/microsoft-copilot) - [All AI chatbots in New Zealand](/demand/nz/categories/nz-ai-chatbots): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ChatGPT or Microsoft Copilot? In August 2026, ChatGPT had more branded searches than Microsoft Copilot among AI chatbots in New Zealand. ChatGPT was estimated to have 4.9M branded searches compared to Microsoft Copilot’s 153K, and held a 90.6% Share of Search versus Microsoft Copilot’s 2.8%. ## Cite this page Brandwave. "ChatGPT vs Microsoft Copilot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chatgpt-vs-microsoft-copilot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chatgpt-vs-microsoft-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.