--- title: "Charlotte Tilbury vs MAC: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Charlotte Tilbury or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-mac-cosmetics" publisher: "Brandwave" --- # Charlotte Tilbury vs MAC: Which is more popular by branded search in New Zealand? Which is more popular in search, Charlotte Tilbury or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and MAC - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Charlotte Tilbury Share of Search**: 5.3% - **MAC Share of Search**: 5.9% ## Which is more popular in search, Charlotte Tilbury or MAC? - In August 2026, MAC had more branded searches than Charlotte Tilbury among makeup and cosmetics brands in New Zealand. MAC was estimated to have 10K branded searches compared to Charlotte Tilbury’s 9K, and held a 5.9% Share of Search versus Charlotte Tilbury’s 5.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Charlotte Tilbury took it in June 2026, MAC took it in August 2026. - Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 5.3%, and its estimated monthly branded searches moved from 8.1K to 9K. - Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 9.4K to 10K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%. - In August 2026, MAC rose from 6th to 4th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | MAC estimated searches | MAC Share of Search | MAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 5.3% | 6 | 9.4K | 6.1% | 4 | | Nov 2025 | 9.1K | 4.7% | 7 | 13.9K | 7.2% | 4 | | Dec 2025 | 8.5K | 4.9% | 6 | 10.8K | 6.1% | 5 | | Jan 2026 | 7K | 5% | 6 | 8.5K | 6.1% | 5 | | Feb 2026 | 5.9K | 4.7% | 6 | 8.2K | 6.5% | 5 | | Mar 2026 | 6.1K | 4.5% | 7 | 9.6K | 7.1% | 4 | | Apr 2026 | 6.9K | 5.2% | 6 | 7.8K | 5.8% | 5 | | May 2026 | 7.8K | 5.1% | 6 | 9.2K | 6.1% | 5 | | Jun 2026 | 10.2K | 6.9% | 4 | 8.2K | 5.5% | 5 | | Jul 2026 | 11.3K | 6.7% | 5 | 9.8K | 5.8% | 6 | | Aug 2026 | 9K | 5.3% | 5 | 10K | 5.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury airbrush flawless finish powder”, “charlotte tilbury airbrush flawless setting spray”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury flawless filter”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury hollywood flawless filter”, “charlotte tilbury lipstick”, “charlotte tilbury makeup”, “charlotte tilbury mascara”, “charlotte tilbury matte revolution lipstick”, “charlotte tilbury matte revolution lipstick pillow talk”, “charlotte tilbury nz”, “charlotte tilbury powder”, “charlotte tilbury pressed powder” and “charlotte tilbury setting spray”, summed into one figure. - **MAC**: Measured on the search terms “mac concealer”, “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics eye pencil”, “mac cosmetics eyeliner”, “mac cosmetics foundation”, “mac cosmetics lip gloss”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics near me”, “mac cosmetics nz”, “mac cosmetics powder”, “mac cosmetics primer”, “mac cosmetics strobe cream”, “mac cosmetics whirl lip liner”, “mac foundation”, “mac lipstick”, “mac makeup”, “mac powder”, “mac studio fix” and “mac velvet teddy”, summed into one figure. - [Charlotte Tilbury profile](/demand/nz/brands/charlotte-tilbury) - [MAC profile](/demand/nz/brands/mac-cosmetics) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Charlotte Tilbury or MAC? In August 2026, MAC had more branded searches than Charlotte Tilbury among makeup and cosmetics brands in New Zealand. MAC was estimated to have 10K branded searches compared to Charlotte Tilbury’s 9K, and held a 5.9% Share of Search versus Charlotte Tilbury’s 5.3%. ## Cite this page Brandwave. "Charlotte Tilbury vs MAC: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-mac-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.