--- title: "Charlotte Tilbury vs e.l.f. Cosmetics: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Charlotte Tilbury or e.l.f. Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-e-l-f-cosmetics" publisher: "Brandwave" --- # Charlotte Tilbury vs e.l.f. Cosmetics: Which is more popular by branded search in New Zealand? Which is more popular in search, Charlotte Tilbury or e.l.f. Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and e.l.f. Cosmetics - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Charlotte Tilbury Share of Search**: 5.3% - **e.l.f. Cosmetics Share of Search**: 2.9% ## Which is more popular in search, Charlotte Tilbury or e.l.f. Cosmetics? - In August 2026, Charlotte Tilbury had more branded searches than e.l.f. Cosmetics among makeup and cosmetics brands in New Zealand. Charlotte Tilbury was estimated to have 9K branded searches compared to e.l.f. Cosmetics’ 4.8K, and held a 5.3% Share of Search versus e.l.f. Cosmetics’ 2.9%. - Charlotte Tilbury was ahead of e.l.f. Cosmetics in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 5.3%, and its estimated monthly branded searches moved from 8.1K to 9K. - Across the 11 months ending August 2026, e.l.f. Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 4.2K to 4.8K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%. - In August 2026, e.l.f. Cosmetics rose from 10th to 9th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 5.3% | 6 | 4.2K | 2.7% | 11 | | Nov 2025 | 9.1K | 4.7% | 7 | 4.3K | 2.3% | 13 | | Dec 2025 | 8.5K | 4.9% | 6 | 4.3K | 2.4% | 10 | | Jan 2026 | 7K | 5% | 6 | 3.4K | 2.4% | 12 | | Feb 2026 | 5.9K | 4.7% | 6 | 2.6K | 2.1% | 14 | | Mar 2026 | 6.1K | 4.5% | 7 | 2.8K | 2% | 15 | | Apr 2026 | 6.9K | 5.2% | 6 | 3.2K | 2.4% | 15 | | May 2026 | 7.8K | 5.1% | 6 | 3.2K | 2.1% | 14 | | Jun 2026 | 10.2K | 6.9% | 4 | 3.7K | 2.5% | 12 | | Jul 2026 | 11.3K | 6.7% | 5 | 5K | 2.9% | 10 | | Aug 2026 | 9K | 5.3% | 5 | 4.8K | 2.9% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and e.l.f. Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury airbrush flawless finish powder”, “charlotte tilbury airbrush flawless setting spray”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury flawless filter”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury hollywood flawless filter”, “charlotte tilbury lipstick”, “charlotte tilbury makeup”, “charlotte tilbury mascara”, “charlotte tilbury matte revolution lipstick”, “charlotte tilbury matte revolution lipstick pillow talk”, “charlotte tilbury nz”, “charlotte tilbury powder”, “charlotte tilbury pressed powder” and “charlotte tilbury setting spray”, summed into one figure. - **e.l.f. Cosmetics**: Measured on the search terms “elf camo concealer”, “elf cosmetics”, “elf cosmetics bronzer”, “elf cosmetics brow pencil”, “elf cosmetics brushes”, “elf cosmetics eyebrow pencil”, “elf cosmetics gloss”, “elf cosmetics lip gloss”, “elf cosmetics makeup”, “elf cosmetics mascara”, “elf cosmetics nz”, “elf cosmetics primer”, “elf halo glow”, “elf makeup”, “elf power grip primer” and “elf primer”, summed into one figure. - [Charlotte Tilbury profile](/demand/nz/brands/charlotte-tilbury) - [e.l.f. Cosmetics profile](/demand/nz/brands/e-l-f-cosmetics) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Charlotte Tilbury or e.l.f. Cosmetics? In August 2026, Charlotte Tilbury had more branded searches than e.l.f. Cosmetics among makeup and cosmetics brands in New Zealand. Charlotte Tilbury was estimated to have 9K branded searches compared to e.l.f. Cosmetics’ 4.8K, and held a 5.3% Share of Search versus e.l.f. Cosmetics’ 2.9%. ## Cite this page Brandwave. "Charlotte Tilbury vs e.l.f. Cosmetics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-e-l-f-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-e-l-f-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.