--- title: "Charlotte Tilbury vs Dior Beauty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Charlotte Tilbury or Dior Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-dior-beauty" publisher: "Brandwave" --- # Charlotte Tilbury vs Dior Beauty: Which is more popular by branded search in New Zealand? Which is more popular in search, Charlotte Tilbury or Dior Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and Dior Beauty - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Charlotte Tilbury Share of Search**: 5.3% - **Dior Beauty Share of Search**: 22.1% ## Which is more popular in search, Charlotte Tilbury or Dior Beauty? - In August 2026, Dior Beauty had more branded searches than Charlotte Tilbury among makeup and cosmetics brands in New Zealand. Dior Beauty was estimated to have 37.4K branded searches compared to Charlotte Tilbury’s 9K, and held a 22.1% Share of Search versus Charlotte Tilbury’s 5.3%. - Dior Beauty was ahead of Charlotte Tilbury in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among makeup and cosmetics brands in New Zealand held steady at 5.3%, and its estimated monthly branded searches moved from 8.1K to 9K. - Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 19% to 22.1%, and its estimated monthly branded searches moved from 29.1K to 37.4K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%. - In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Dior Beauty estimated searches | Dior Beauty Share of Search | Dior Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 5.3% | 6 | 29.1K | 19% | 1 | | Nov 2025 | 9.1K | 4.7% | 7 | 33.7K | 17.5% | 1 | | Dec 2025 | 8.5K | 4.9% | 6 | 37K | 21.1% | 1 | | Jan 2026 | 7K | 5% | 6 | 27.6K | 20% | 1 | | Feb 2026 | 5.9K | 4.7% | 6 | 24.3K | 19.3% | 1 | | Mar 2026 | 6.1K | 4.5% | 7 | 26.3K | 19.4% | 1 | | Apr 2026 | 6.9K | 5.2% | 6 | 27.9K | 20.9% | 1 | | May 2026 | 7.8K | 5.1% | 6 | 34K | 22.4% | 1 | | Jun 2026 | 10.2K | 6.9% | 4 | 30.1K | 20.4% | 1 | | Jul 2026 | 11.3K | 6.7% | 5 | 29.9K | 17.8% | 1 | | Aug 2026 | 9K | 5.3% | 5 | 37.4K | 22.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Dior Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury airbrush flawless finish powder”, “charlotte tilbury airbrush flawless setting spray”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury flawless filter”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury hollywood flawless filter”, “charlotte tilbury lipstick”, “charlotte tilbury makeup”, “charlotte tilbury mascara”, “charlotte tilbury matte revolution lipstick”, “charlotte tilbury matte revolution lipstick pillow talk”, “charlotte tilbury nz”, “charlotte tilbury powder”, “charlotte tilbury pressed powder” and “charlotte tilbury setting spray”, summed into one figure. - **Dior Beauty**: Measured on the search terms “dior”, “dior backstage”, “dior beauty”, “dior cologne”, “dior com”, “dior eau de parfum”, “dior foundation”, “dior fragrance”, “dior homme”, “dior homme intense”, “dior jadore perfume”, “dior lipstick”, “dior makeup”, “dior makeup makeup”, “dior makeup nz”, “dior near me”, “dior nz”, “dior online”, “dior perfume”, “dior sauvage”, “dior sauvage eau de toilette”, “dior sauvage elixir”, “galliano dior”, “miss dior blooming bouquet”, “miss dior eau de parfum” and “miss dior parfum”, summed into one figure. - [Charlotte Tilbury profile](/demand/nz/brands/charlotte-tilbury) - [Dior Beauty profile](/demand/nz/brands/dior-beauty) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Charlotte Tilbury or Dior Beauty? In August 2026, Dior Beauty had more branded searches than Charlotte Tilbury among makeup and cosmetics brands in New Zealand. Dior Beauty was estimated to have 37.4K branded searches compared to Charlotte Tilbury’s 9K, and held a 22.1% Share of Search versus Charlotte Tilbury’s 5.3%. ## Cite this page Brandwave. "Charlotte Tilbury vs Dior Beauty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-dior-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charlotte-tilbury-vs-dior-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.