--- title: "Charlie's vs Picky: Which is more popular in New Zealand?" description: "Is Charlie's or Picky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Juice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/charlies-vs-picky-juice" publisher: "Brandwave" --- # Charlie's vs Picky: Which is more popular in New Zealand? Is Charlie's or Picky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Juice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlie's and Picky - **Competitive set**: Juice brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Charlie's Share of Search**: 21.7% - **Picky Share of Search**: 10.1% ## Is Charlie's or Picky more popular in search? - In October 2026, Charlie's had more branded searches than Picky among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Picky had 880. Charlie's made up 21.7% of all juice brand searches we track, and Picky accounted for 10.1%. - Charlie's was ahead of Picky in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand moved from 27.9% to 21.7%, and its estimated monthly branded searches moved from 2.2K to 1.9K. - Across the 12 months ending October 2026, Picky’s share of searches among juice brands in New Zealand moved from 7.5% to 10.1%, and its estimated monthly branded searches moved from 590 to 880. ## Top juice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Picky was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Charlie's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Picky was listed before Charlie's in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Homegrown Juice Company | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Just Juice | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Picky | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Keri | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Almighty | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Charlie's | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Simply Squeezed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about juice brands - Asked ChatGPT "Which juice brand should I buy in New Zealand?": 1. Picky, 2. Just Juice - Asked ChatGPT "What are the best juice brands in New Zealand?": 1. Homegrown Juice Company, 2. Picky, 3. Just Juice, 4. Keri - Asked ChatGPT "What's the best juice brand in New Zealand for everyday drinks?": 1. Just Juice, 2. Homegrown Juice Company, 3. Charlie's, 4. Keri - Searched Google, AI Overview "juice brands nz": 1. Homegrown Juice Company, 2. Picky, 3. Almighty, 4. Just Juice, 5. Keri, 6. Charlie's - Searched Google, AI Overview "orange juice nz": 1. Homegrown Juice Company, 2. Just Juice, 3. Keri, 4. Almighty Not named in any answer: Simply Squeezed. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand juice brands in October 2026? - In October 2026, Charlie's lost share of searches among juice brands in New Zealand, from 23.6% to 21.7%. - In October 2026, Picky lost share of searches among juice brands in New Zealand, from 11% to 10.1%. ## How has branded search for Charlie's and Picky changed in New Zealand over the last 12 months? | Month | Charlie's estimated searches | Charlie's Share of Search | Charlie's rank | Picky estimated searches | Picky Share of Search | Picky rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.2K | 27.9% | 1 | 590 | 7.5% | 5 | | Dec 2025 | 2.3K | 30.2% | 1 | 480 | 6.5% | 5 | | Jan 2026 | 2.2K | 30.7% | 1 | 480 | 6.7% | 5 | | Feb 2026 | 1.9K | 29.7% | 1 | 590 | 9.3% | 5 | | Mar 2026 | 1.9K | 27.3% | 1 | 590 | 8.3% | 5 | | Apr 2026 | 1.9K | 29% | 1 | 720 | 11.1% | 5 | | May 2026 | 1.9K | 27.9% | 1 | 720 | 10.7% | 5 | | Jun 2026 | 1.9K | 29.1% | 1 | 480 | 7.4% | 5 | | Jul 2026 | 1.5K | 21.7% | 2 | 720 | 10.2% | 5 | | Aug 2026 | 1.9K | 22.2% | 2 | 1K | 11.8% | 5 | | Sep 2026 | 1.9K | 23.6% | 2 | 880 | 11% | 5 | | Oct 2026 | 1.9K | 21.7% | 2 | 880 | 10.1% | 5 | ## How are Charlie's’ and Picky’s branded searches counted? Brandwave collects information about searches that people make online using Charlie's’ and Picky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlie's**: Measured on the search terms “charlie s”, “charlies”, “charlies honest”, “charlies juice” and “charlies organics”, summed into one figure. - **Picky**: Measured on the search term “picky juice”. - [Charlie's profile](/demand/nz/brands/charlies) - [Picky profile](/demand/nz/brands/picky-juice) - [All juice brands in New Zealand](/demand/nz/categories/nz-juice-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlie's or Picky more popular in search? In October 2026, Charlie's had more branded searches than Picky among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Picky had 880. Charlie's made up 21.7% of all juice brand searches we track, and Picky accounted for 10.1%. ## Cite this page Brandwave. "Charlie's vs Picky: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/charlies-vs-picky-juice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charlies-vs-picky-juice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.