--- title: "Charlie's vs Homegrown Juice Company: Which is more popular in New Zealand?" description: "Is Charlie's or Homegrown Juice Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Juice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/charlies-vs-homegrown-juice" publisher: "Brandwave" --- # Charlie's vs Homegrown Juice Company: Which is more popular in New Zealand? Is Charlie's or Homegrown Juice Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Juice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlie's and Homegrown Juice Company - **Competitive set**: Juice brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Charlie's Share of Search**: 21.7% - **Homegrown Juice Company Share of Search**: 14.9% ## Is Charlie's or Homegrown Juice Company more popular in search? - In October 2026, Charlie's had more branded searches than Homegrown Juice Company among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Homegrown Juice Company had 1,300. Charlie's made up 21.7% of all juice brand searches we track, and Homegrown Juice Company accounted for 14.9%. - Charlie's was ahead of Homegrown Juice Company in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand moved from 27.9% to 21.7%, and its estimated monthly branded searches moved from 2.2K to 1.9K. - Across the 12 months ending October 2026, Homegrown Juice Company’s share of searches among juice brands in New Zealand moved from 24.2% to 14.9%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## Top juice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Homegrown Juice Company was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Charlie's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Homegrown Juice Company was listed before Charlie's in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Homegrown Juice Company | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Just Juice | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Picky | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Keri | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Almighty | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Charlie's | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Simply Squeezed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about juice brands - Asked ChatGPT "Which juice brand should I buy in New Zealand?": 1. Picky, 2. Just Juice - Asked ChatGPT "What are the best juice brands in New Zealand?": 1. Homegrown Juice Company, 2. Picky, 3. Just Juice, 4. Keri - Asked ChatGPT "What's the best juice brand in New Zealand for everyday drinks?": 1. Just Juice, 2. Homegrown Juice Company, 3. Charlie's, 4. Keri - Searched Google, AI Overview "juice brands nz": 1. Homegrown Juice Company, 2. Picky, 3. Almighty, 4. Just Juice, 5. Keri, 6. Charlie's - Searched Google, AI Overview "orange juice nz": 1. Homegrown Juice Company, 2. Just Juice, 3. Keri, 4. Almighty Not named in any answer: Simply Squeezed. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand juice brands in October 2026? - In October 2026, Charlie's lost share of searches among juice brands in New Zealand, from 23.6% to 21.7%. - In October 2026, Homegrown Juice Company lost share of searches among juice brands in New Zealand, from 16.3% to 14.9%. ## How has branded search for Charlie's and Homegrown Juice Company changed in New Zealand over the last 12 months? | Month | Charlie's estimated searches | Charlie's Share of Search | Charlie's rank | Homegrown Juice Company estimated searches | Homegrown Juice Company Share of Search | Homegrown Juice Company rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.2K | 27.9% | 1 | 1.9K | 24.2% | 2 | | Dec 2025 | 2.3K | 30.2% | 1 | 1K | 13.4% | 4 | | Jan 2026 | 2.2K | 30.7% | 1 | 1.3K | 18.2% | 4 | | Feb 2026 | 1.9K | 29.7% | 1 | 880 | 13.8% | 4 | | Mar 2026 | 1.9K | 27.3% | 1 | 1.3K | 18.2% | 4 | | Apr 2026 | 1.9K | 29% | 1 | 1K | 15.4% | 4 | | May 2026 | 1.9K | 27.9% | 1 | 1K | 14.8% | 4 | | Jun 2026 | 1.9K | 29.1% | 1 | 1K | 15.5% | 4 | | Jul 2026 | 1.5K | 21.7% | 2 | 1.3K | 18.3% | 4 | | Aug 2026 | 1.9K | 22.2% | 2 | 1.6K | 18.8% | 4 | | Sep 2026 | 1.9K | 23.6% | 2 | 1.3K | 16.3% | 4 | | Oct 2026 | 1.9K | 21.7% | 2 | 1.3K | 14.9% | 4 | ## How are Charlie's’ and Homegrown Juice Company’s branded searches counted? Brandwave collects information about searches that people make online using Charlie's’ and Homegrown Juice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlie's**: Measured on the search terms “charlie s”, “charlies”, “charlies honest”, “charlies juice” and “charlies organics”, summed into one figure. - **Homegrown Juice Company**: Measured on the search term “homegrown juice”. - [Charlie's profile](/demand/nz/brands/charlies) - [Homegrown Juice Company profile](/demand/nz/brands/homegrown-juice) - [All juice brands in New Zealand](/demand/nz/categories/nz-juice-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlie's or Homegrown Juice Company more popular in search? In October 2026, Charlie's had more branded searches than Homegrown Juice Company among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Homegrown Juice Company had 1,300. Charlie's made up 21.7% of all juice brand searches we track, and Homegrown Juice Company accounted for 14.9%. ## Cite this page Brandwave. "Charlie's vs Homegrown Juice Company: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/charlies-vs-homegrown-juice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charlies-vs-homegrown-juice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.