---
title: "CHARLi Digital vs Sass Marketing: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CHARLi Digital or Sass Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/charli-digital-vs-sass-marketing"
publisher: "Brandwave"
---

# CHARLi Digital vs Sass Marketing: Which is more popular by branded search in New Zealand?

Which is more popular in search, CHARLi Digital or Sass Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CHARLi Digital and Sass Marketing
- **Competitive set**: Blenheim digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CHARLi Digital Share of Search**: 0%
- **Sass Marketing Share of Search**: 100%

## Which is more popular in search, CHARLi Digital or Sass Marketing?

- In August 2026, Sass Marketing had more branded searches than CHARLi Digital among blenheim digital marketing agencies in New Zealand. Sass Marketing was estimated to have 10 branded searches compared to CHARLi Digital’s 0, and held a 100% Share of Search versus CHARLi Digital’s 0%.
- Sass Marketing was ahead of CHARLi Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CHARLi Digital’s estimated Share of Search among blenheim digital marketing agencies in New Zealand moved from 25% to 0%, and its estimated monthly branded searches moved from 10 to 0.
- Across the 11 months ending August 2026, Sass Marketing’s estimated Share of Search among blenheim digital marketing agencies in New Zealand moved from 75% to 100%, and its estimated monthly branded searches moved from 30 to 10.

## How did search popularity change for New Zealand blenheim digital marketing agencies in August 2026?

- Estimated monthly branded searches for CHARLi Digital in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.
- Estimated monthly branded searches for Sass Marketing in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Month by month

| Month | CHARLi Digital estimated searches | CHARLi Digital Share of Search | CHARLi Digital rank | Sass Marketing estimated searches | Sass Marketing Share of Search | Sass Marketing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 25% | 2 | 30 | 75% | 1 |
| Nov 2025 | 0 | 0% | 2 | 20 | 100% | 1 |
| Dec 2025 | 0 | 0% | 2 | 10 | 100% | 1 |
| Jan 2026 | 10 | 20% | 2 | 30 | 60% | 1 |
| Feb 2026 | 10 | 33.3% | 2 | 20 | 66.7% | 1 |
| Mar 2026 | 10 | 33.3% | 2 | 20 | 66.7% | 1 |
| Apr 2026 | 10 | 33.3% | 1 | 10 | 33.3% | 3 |
| May 2026 | 10 | 25% | 2 | 30 | 75% | 1 |
| Jun 2026 | 10 | 25% | 2 | 20 | 50% | 1 |
| Jul 2026 | 0 | 0% | 2 | 20 | 100% | 1 |
| Aug 2026 | 0 | 0% | 2 | 10 | 100% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CHARLi Digital’s and Sass Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CHARLi Digital**: Measured on the search term “charli digital”.
- **Sass Marketing**: Measured on the search terms “sass blenheim”, “sass marketing”, “sass nz” and “sass.nz”, summed into one figure.

- [CHARLi Digital profile](/demand/nz/brands/charli-digital)
- [Sass Marketing profile](/demand/nz/brands/sass-marketing)
- [All blenheim digital marketing agencies in New Zealand](/demand/nz/locations/blenheim/digital-marketing-agencies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CHARLi Digital or Sass Marketing?

In August 2026, Sass Marketing had more branded searches than CHARLi Digital among blenheim digital marketing agencies in New Zealand. Sass Marketing was estimated to have 10 branded searches compared to CHARLi Digital’s 0, and held a 100% Share of Search versus CHARLi Digital’s 0%.

## Cite this page

Brandwave. "CHARLi Digital vs Sass Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/charli-digital-vs-sass-marketing

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charli-digital-vs-sass-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.