--- title: "Charley Noble vs Ortega Fish Shack: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Charley Noble or Ortega Fish Shack? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/charley-noble-vs-ortega-fish-shack" publisher: "Brandwave" --- # Charley Noble vs Ortega Fish Shack: Which is more popular by branded search in New Zealand? Which is more popular in search, Charley Noble or Ortega Fish Shack? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charley Noble and Ortega Fish Shack - **Competitive set**: Wellington destination restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Charley Noble Share of Search**: 38.3% - **Ortega Fish Shack Share of Search**: 22% ## Which is more popular in search, Charley Noble or Ortega Fish Shack? - In August 2026, Charley Noble had more branded searches than Ortega Fish Shack among wellington destination restaurants in New Zealand. Charley Noble was estimated to have 13K branded searches compared to Ortega Fish Shack’s 7.5K, and held a 38.3% Share of Search versus Ortega Fish Shack’s 22%. - The lead changed hands 2 times in the 11 months ending August 2026: Ortega Fish Shack took it in June 2026, Charley Noble took it in August 2026. - Across the 11 months ending August 2026, Charley Noble’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 38.2% to 38.3%, and its estimated monthly branded searches moved from 10.8K to 13K. - Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 20.8% to 22%, and its estimated monthly branded searches moved from 5.9K to 7.5K. ## How did search popularity change for New Zealand wellington destination restaurants in August 2026? - In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%. - In August 2026, Ortega Fish Shack lost estimated Share of Search among wellington destination restaurants in New Zealand, from 31.4% to 22%. ## Month by month | Month | Charley Noble estimated searches | Charley Noble Share of Search | Charley Noble rank | Ortega Fish Shack estimated searches | Ortega Fish Shack Share of Search | Ortega Fish Shack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 38.2% | 1 | 5.9K | 20.8% | 3 | | Nov 2025 | 13.1K | 39% | 1 | 7.1K | 21% | 3 | | Dec 2025 | 13.1K | 39.7% | 1 | 7K | 21.1% | 3 | | Jan 2026 | 13K | 36.8% | 1 | 8.6K | 24.3% | 3 | | Feb 2026 | 13.1K | 37.9% | 1 | 8.6K | 24.8% | 3 | | Mar 2026 | 13K | 38.6% | 1 | 7.1K | 21% | 3 | | Apr 2026 | 10.8K | 34.4% | 1 | 5.9K | 18.8% | 3 | | May 2026 | 13K | 38.7% | 1 | 5.9K | 17.5% | 3 | | Jun 2026 | 10.8K | 24% | 2 | 16.1K | 35.8% | 1 | | Jul 2026 | 10.8K | 25.3% | 2 | 13.4K | 31.4% | 1 | | Aug 2026 | 13K | 38.3% | 1 | 7.5K | 22% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Charley Noble’s and Ortega Fish Shack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charley Noble**: Measured on the search terms “charley noble”, “charley noble booking”, “charley noble menu”, “charley noble near me” and “charleynoble”, summed into one figure. - **Ortega Fish Shack**: Measured on the search terms “ortega fish shack”, “ortega fish shack menu” and “ortega fish shack restaurant”, summed into one figure. - [Charley Noble profile](/demand/nz/brands/charley-noble) - [Ortega Fish Shack profile](/demand/nz/brands/ortega-fish-shack) - [All wellington destination restaurants in New Zealand](/demand/nz/categories/nz-wellington-restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Charley Noble or Ortega Fish Shack? In August 2026, Charley Noble had more branded searches than Ortega Fish Shack among wellington destination restaurants in New Zealand. Charley Noble was estimated to have 13K branded searches compared to Ortega Fish Shack’s 7.5K, and held a 38.3% Share of Search versus Ortega Fish Shack’s 22%. ## Cite this page Brandwave. "Charley Noble vs Ortega Fish Shack: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/charley-noble-vs-ortega-fish-shack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charley-noble-vs-ortega-fish-shack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.