---
title: "Charley Noble vs Hiakai: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Charley Noble or Hiakai? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/charley-noble-vs-hiakai"
publisher: "Brandwave"
---

# Charley Noble vs Hiakai: Which is more popular by branded search in New Zealand?

Which is more popular in search, Charley Noble or Hiakai? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charley Noble and Hiakai
- **Competitive set**: Wellington destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Charley Noble Share of Search**: 38.3%
- **Hiakai Share of Search**: 1.4%

## Which is more popular in search, Charley Noble or Hiakai?

- In August 2026, Charley Noble had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Charley Noble was estimated to have 13K branded searches compared to Hiakai’s 490, and held a 38.3% Share of Search versus Hiakai’s 1.4%.
- Charley Noble was ahead of Hiakai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charley Noble’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 38.2% to 38.3%, and its estimated monthly branded searches moved from 10.8K to 13K.
- Across the 11 months ending August 2026, Hiakai’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 500 to 490.

## How did search popularity change for New Zealand wellington destination restaurants in August 2026?

- In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.

## Month by month

| Month | Charley Noble estimated searches | Charley Noble Share of Search | Charley Noble rank | Hiakai estimated searches | Hiakai Share of Search | Hiakai rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.8K | 38.2% | 1 | 500 | 1.8% | 5 |
| Nov 2025 | 13.1K | 39% | 1 | 490 | 1.5% | 5 |
| Dec 2025 | 13.1K | 39.7% | 1 | 510 | 1.5% | 5 |
| Jan 2026 | 13K | 36.8% | 1 | 430 | 1.2% | 5 |
| Feb 2026 | 13.1K | 37.9% | 1 | 470 | 1.4% | 5 |
| Mar 2026 | 13K | 38.6% | 1 | 510 | 1.5% | 5 |
| Apr 2026 | 10.8K | 34.4% | 1 | 490 | 1.6% | 5 |
| May 2026 | 13K | 38.7% | 1 | 490 | 1.5% | 5 |
| Jun 2026 | 10.8K | 24% | 2 | 510 | 1.1% | 5 |
| Jul 2026 | 10.8K | 25.3% | 2 | 620 | 1.5% | 5 |
| Aug 2026 | 13K | 38.3% | 1 | 490 | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Charley Noble’s and Hiakai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charley Noble**: Measured on the search terms “charley noble”, “charley noble booking”, “charley noble menu”, “charley noble near me” and “charleynoble”, summed into one figure.
- **Hiakai**: Measured on the search terms “hiakai”, “hiakai booking”, “hiakai menu”, “hiakai new zealand”, “hiakai nz” and “hiakai restaurant”, summed into one figure.

- [Charley Noble profile](/demand/nz/brands/charley-noble)
- [Hiakai profile](/demand/nz/brands/hiakai)
- [All wellington destination restaurants in New Zealand](/demand/nz/categories/nz-wellington-restaurants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charley Noble or Hiakai?

In August 2026, Charley Noble had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Charley Noble was estimated to have 13K branded searches compared to Hiakai’s 490, and held a 38.3% Share of Search versus Hiakai’s 1.4%.

## Cite this page

Brandwave. "Charley Noble vs Hiakai: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/charley-noble-vs-hiakai

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/charley-noble-vs-hiakai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.