---
title: "Chargebee vs Paddle: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Chargebee or Paddle? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/chargebee-vs-paddle"
publisher: "Brandwave"
---

# Chargebee vs Paddle: Which is more popular by branded search in New Zealand?

Which is more popular in search, Chargebee or Paddle? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chargebee and Paddle
- **Competitive set**: Subscription billing software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Chargebee Share of Search**: 58.3%
- **Paddle Share of Search**: 8.3%

## Which is more popular in search, Chargebee or Paddle?

- In August 2026, Chargebee had more branded searches than Paddle among subscription billing software in New Zealand. Chargebee was estimated to have 140 branded searches compared to Paddle’s 20, and held a 58.3% Share of Search versus Paddle’s 8.3%.
- Chargebee was ahead of Paddle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing software in New Zealand moved from 65.5% to 58.3%, and its estimated monthly branded searches moved from 190 to 140.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand moved from 6.9% to 8.3%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand subscription billing software in August 2026?

- In August 2026, Chargebee gained estimated Share of Search among subscription billing software in New Zealand, from 50% to 58.3%.
- In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

## Month by month

| Month | Chargebee estimated searches | Chargebee Share of Search | Chargebee rank | Paddle estimated searches | Paddle Share of Search | Paddle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190 | 65.5% | 1 | 20 | 6.9% | 3 |
| Nov 2025 | 170 | 65.4% | 1 | 20 | 7.7% | 3 |
| Dec 2025 | 100 | 40% | 1 | 40 | 16% | 3 |
| Jan 2026 | 180 | 58.1% | 1 | 40 | 12.9% | 3 |
| Feb 2026 | 180 | 58.1% | 1 | 40 | 12.9% | 3 |
| Mar 2026 | 190 | 59.4% | 1 | 30 | 9.4% | 3 |
| Apr 2026 | 170 | 60.7% | 1 | 40 | 14.3% | 2 |
| May 2026 | 140 | 50% | 1 | 40 | 14.3% | 3 |
| Jun 2026 | 140 | 58.3% | 1 | 40 | 16.7% | 2 |
| Jul 2026 | 100 | 50% | 1 | 20 | 10% | 3 |
| Aug 2026 | 140 | 58.3% | 1 | 20 | 8.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chargebee’s and Paddle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chargebee**: Measured on the search terms “chargebee”, “chargebee com” and “chargebee subscriptions”, summed into one figure.
- **Paddle**: Measured on the search terms “paddle billing”, “paddle payments” and “paddle subscriptions”, summed into one figure.

- [Chargebee profile](/demand/nz/brands/chargebee)
- [Paddle profile](/demand/nz/brands/paddle)
- [All subscription billing software in New Zealand](/demand/nz/categories/nz-subscription-billing-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chargebee or Paddle?

In August 2026, Chargebee had more branded searches than Paddle among subscription billing software in New Zealand. Chargebee was estimated to have 140 branded searches compared to Paddle’s 20, and held a 58.3% Share of Search versus Paddle’s 8.3%.

## Cite this page

Brandwave. "Chargebee vs Paddle: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chargebee-vs-paddle

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chargebee-vs-paddle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.