--- title: "Chard Farm vs Mt Difficulty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chard Farm or Mt Difficulty? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chard-farm-vs-mt-difficulty" publisher: "Brandwave" --- # Chard Farm vs Mt Difficulty: Which is more popular by branded search in New Zealand? Which is more popular in search, Chard Farm or Mt Difficulty? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chard Farm and Mt Difficulty - **Competitive set**: Central Otago wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chard Farm Share of Search**: 14.6% - **Mt Difficulty Share of Search**: 18% ## Which is more popular in search, Chard Farm or Mt Difficulty? - In August 2026, Mt Difficulty had more branded searches than Chard Farm among central otago wineries in New Zealand. Mt Difficulty was estimated to have 4.3K branded searches compared to Chard Farm’s 3.5K, and held an 18% Share of Search versus Chard Farm’s 14.6%. - Mt Difficulty was ahead of Chard Farm in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chard Farm’s estimated Share of Search among central otago wineries in New Zealand moved from 13.6% to 14.6%, and its estimated monthly branded searches moved from 3.4K to 3.5K. - Across the 11 months ending August 2026, Mt Difficulty’s estimated Share of Search among central otago wineries in New Zealand moved from 17.7% to 18%, and its estimated monthly branded searches moved from 4.4K to 4.3K. ## How did search popularity change for New Zealand central otago wineries in August 2026? - In August 2026, Mt Difficulty overtook Gibbston Valley to rank 2nd among central otago wineries in New Zealand, at 18%. - Chard Farm’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 10.3% to 14.6% in August 2026. ## Month by month | Month | Chard Farm estimated searches | Chard Farm Share of Search | Chard Farm rank | Mt Difficulty estimated searches | Mt Difficulty Share of Search | Mt Difficulty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 13.6% | 4 | 4.4K | 17.7% | 2 | | Nov 2025 | 5K | 15.6% | 3 | 6K | 18.7% | 2 | | Dec 2025 | 6.1K | 16.5% | 3 | 8K | 21.6% | 2 | | Jan 2026 | 6K | 15.8% | 3 | 7.6K | 19.9% | 2 | | Feb 2026 | 4.9K | 14.1% | 3 | 7.9K | 22.6% | 2 | | Mar 2026 | 6K | 16.8% | 3 | 7.1K | 19.9% | 2 | | Apr 2026 | 5.1K | 16.3% | 3 | 5.9K | 19% | 2 | | May 2026 | 3.3K | 10.3% | 4 | 3.9K | 12.1% | 2 | | Jun 2026 | 3.3K | 14.3% | 3 | 3.8K | 16.5% | 2 | | Jul 2026 | 3.3K | 14.5% | 4 | 3.5K | 15.2% | 3 | | Aug 2026 | 3.5K | 14.6% | 4 | 4.3K | 18% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chard Farm’s and Mt Difficulty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chard Farm**: Measured on the search terms “chard farm”, “chard farm cellar door”, “chard farm near me”, “chard farm pinot”, “chard farm river run pinot noir”, “chard farm wine”, “chard farm wine tasting” and “chardfarm”, summed into one figure. - **Mt Difficulty**: Measured on the search terms “mt difficulty”, “mt difficulty cellar door”, “mt difficulty chenin blanc”, “mt difficulty near me”, “mt difficulty pinot”, “mt difficulty pinot noir roaring meg”, “mt difficulty sauvignon blanc”, “mt difficulty wine”, “mt difficulty wine tasting” and “mtdifficulty”, summed into one figure. - [Chard Farm profile](/demand/nz/brands/chard-farm) - [Mt Difficulty profile](/demand/nz/brands/mt-difficulty) - [All central otago wineries in New Zealand](/demand/nz/categories/nz-central-otago-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chard Farm or Mt Difficulty? In August 2026, Mt Difficulty had more branded searches than Chard Farm among central otago wineries in New Zealand. Mt Difficulty was estimated to have 4.3K branded searches compared to Chard Farm’s 3.5K, and held an 18% Share of Search versus Chard Farm’s 14.6%. ## Cite this page Brandwave. "Chard Farm vs Mt Difficulty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chard-farm-vs-mt-difficulty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chard-farm-vs-mt-difficulty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.