--- title: "Chard Farm vs Felton Road: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chard Farm or Felton Road? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chard-farm-vs-felton-road" publisher: "Brandwave" --- # Chard Farm vs Felton Road: Which is more popular by branded search in New Zealand? Which is more popular in search, Chard Farm or Felton Road? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chard Farm and Felton Road - **Competitive set**: Central Otago wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chard Farm Share of Search**: 14.6% - **Felton Road Share of Search**: 10.2% ## Which is more popular in search, Chard Farm or Felton Road? - In August 2026, Chard Farm had more branded searches than Felton Road among central otago wineries in New Zealand. Chard Farm was estimated to have 3.5K branded searches compared to Felton Road’s 2.4K, and held a 14.6% Share of Search versus Felton Road’s 10.2%. - Chard Farm was ahead of Felton Road in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chard Farm’s estimated Share of Search among central otago wineries in New Zealand moved from 13.6% to 14.6%, and its estimated monthly branded searches moved from 3.4K to 3.5K. - Across the 11 months ending August 2026, Felton Road’s estimated Share of Search among central otago wineries in New Zealand moved from 7.7% to 10.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## How did search popularity change for New Zealand central otago wineries in August 2026? - In August 2026, Felton Road overtook Rippon to rank 5th among central otago wineries in New Zealand, at 10.2%. - Chard Farm’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 10.3% to 14.6% in August 2026. ## Month by month | Month | Chard Farm estimated searches | Chard Farm Share of Search | Chard Farm rank | Felton Road estimated searches | Felton Road Share of Search | Felton Road rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 13.6% | 4 | 1.9K | 7.7% | 6 | | Nov 2025 | 5K | 15.6% | 3 | 2.5K | 7.9% | 6 | | Dec 2025 | 6.1K | 16.5% | 3 | 3K | 8% | 6 | | Jan 2026 | 6K | 15.8% | 3 | 2.9K | 7.5% | 7 | | Feb 2026 | 4.9K | 14.1% | 3 | 3K | 8.4% | 6 | | Mar 2026 | 6K | 16.8% | 3 | 2.9K | 8.3% | 6 | | Apr 2026 | 5.1K | 16.3% | 3 | 2.4K | 7.6% | 6 | | May 2026 | 3.3K | 10.3% | 4 | 2.2K | 6.8% | 6 | | Jun 2026 | 3.3K | 14.3% | 3 | 1.5K | 6.4% | 6 | | Jul 2026 | 3.3K | 14.5% | 4 | 1.5K | 6.7% | 6 | | Aug 2026 | 3.5K | 14.6% | 4 | 2.4K | 10.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chard Farm’s and Felton Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chard Farm**: Measured on the search terms “chard farm”, “chard farm cellar door”, “chard farm near me”, “chard farm pinot”, “chard farm river run pinot noir”, “chard farm wine”, “chard farm wine tasting” and “chardfarm”, summed into one figure. - **Felton Road**: Measured on the search terms “felton road bannockburn pinot noir”, “felton road block 3 pinot noir”, “felton road block 5 pinot noir”, “felton road cellar door”, “felton road pinot”, “felton road pinot noir” and “felton road winery”, summed into one figure. - [Chard Farm profile](/demand/nz/brands/chard-farm) - [Felton Road profile](/demand/nz/brands/felton-road) - [All central otago wineries in New Zealand](/demand/nz/categories/nz-central-otago-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chard Farm or Felton Road? In August 2026, Chard Farm had more branded searches than Felton Road among central otago wineries in New Zealand. Chard Farm was estimated to have 3.5K branded searches compared to Felton Road’s 2.4K, and held a 14.6% Share of Search versus Felton Road’s 10.2%. ## Cite this page Brandwave. "Chard Farm vs Felton Road: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chard-farm-vs-felton-road This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chard-farm-vs-felton-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.