--- title: "ChapStick vs Lucas Papaw: Which is searched more in New Zealand?" description: "Is ChapStick or Lucas Papaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chapstick-vs-lucas-papaw" publisher: "Brandwave" --- # ChapStick vs Lucas Papaw: Which is searched more in New Zealand? Is ChapStick or Lucas Papaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ChapStick and Lucas Papaw - **Competitive set**: Lip care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ChapStick Share of Search**: 10.6% - **Lucas Papaw Share of Search**: 19.9% ## Is ChapStick or Lucas Papaw more popular in search? - In September 2026, Lucas Papaw had more branded searches than ChapStick among lip care brands in New Zealand. Lucas Papaw had about 1,800 branded searches, while ChapStick had 960. Lucas Papaw made up 19.9% of all lip care brand searches we track, and ChapStick accounted for 10.6%. - Lucas Papaw was ahead of ChapStick in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands in New Zealand moved from 10.1% to 10.6%, and its estimated monthly branded searches moved from 770 to 960. - Across the 12 months ending September 2026, Lucas Papaw’s share of searches among lip care brands in New Zealand moved from 20% to 19.9%, and its estimated monthly branded searches moved from 1.5K to 1.8K. ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither ChapStick nor Lucas Papaw showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lanolips | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dermal Therapy | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Lucas Papaw | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy in New Zealand?": 1. Dermal Therapy - Asked ChatGPT "What are the best lip care brands in New Zealand?": 1. Lanolips, 2. Dermal Therapy - Asked ChatGPT "What's the best lip care brand in New Zealand for dry lips?": 1. Dermal Therapy, 2. Lanolips - Searched Google, AI Overview "best lip balm": 1. Lanolips, 2. Burt's Bees - Searched Google, AI Overview "moisturising lip balm": 1. Dermal Therapy, 2. Burt's Bees, 3. Blistex Not named in any answer: Lucas Papaw, ChapStick and Carmex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lip care brands in September 2026? - In September 2026, ChapStick gained share of searches among lip care brands in New Zealand, from 9.3% to 10.6%. - In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%. ## Month by month | Month | ChapStick estimated searches | ChapStick Share of Search | ChapStick rank | Lucas Papaw estimated searches | Lucas Papaw Share of Search | Lucas Papaw rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 770 | 10.1% | 5 | 1.5K | 20% | 2 | | Nov 2025 | 770 | 9% | 5 | 1.4K | 15.8% | 3 | | Dec 2025 | 770 | 8.3% | 5 | 1.4K | 15% | 3 | | Jan 2026 | 650 | 9.7% | 5 | 1.4K | 20.5% | 2 | | Feb 2026 | 540 | 9% | 6 | 1.3K | 21.4% | 1 | | Mar 2026 | 660 | 9.4% | 5 | 1.6K | 22.7% | 1 | | Apr 2026 | 750 | 10.2% | 5 | 1.4K | 19.2% | 2 | | May 2026 | 770 | 8.7% | 5 | 2K | 23% | 2 | | Jun 2026 | 770 | 8.8% | 5 | 2.3K | 26.4% | 1 | | Jul 2026 | 940 | 9.3% | 5 | 2.4K | 23.7% | 2 | | Aug 2026 | 960 | 9.3% | 5 | 2.4K | 23.1% | 2 | | Sep 2026 | 960 | 10.6% | 5 | 1.8K | 19.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ChapStick’s and Lucas Papaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ChapStick**: Measured on the search terms “chapstick”, “chapstick lip balm”, “chapstick total hydration”, “cherry chapstick”, “flavored chapstick”, “spf chapstick” and “strawberry chapstick”, summed into one figure. - **Lucas Papaw**: Measured on the search terms “lucas papaw”, “lucas papaw cream”, “lucaspapaw” and “papaw ointment”, summed into one figure. - [ChapStick profile](/demand/nz/brands/chapstick) - [Lucas Papaw profile](/demand/nz/brands/lucas-papaw) - [All lip care brands in New Zealand](/demand/nz/categories/nz-lip-care-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ChapStick or Lucas Papaw more popular in search? In September 2026, Lucas Papaw had more branded searches than ChapStick among lip care brands in New Zealand. Lucas Papaw had about 1,800 branded searches, while ChapStick had 960. Lucas Papaw made up 19.9% of all lip care brand searches we track, and ChapStick accounted for 10.6%. ## Cite this page Brandwave. "ChapStick vs Lucas Papaw: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chapstick-vs-lucas-papaw This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chapstick-vs-lucas-papaw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.