--- title: "Chapman Tripp vs Tompkins Wake: Which is searched more in New Zealand?" description: "Is Chapman Tripp or Tompkins Wake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-tompkins-wake" publisher: "Brandwave" --- # Chapman Tripp vs Tompkins Wake: Which is searched more in New Zealand? Is Chapman Tripp or Tompkins Wake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chapman Tripp and Tompkins Wake - **Competitive set**: national and regional law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chapman Tripp Share of Search**: 12.9% - **Tompkins Wake Share of Search**: 12.2% ## Is Chapman Tripp or Tompkins Wake more popular in search? - In September 2026, Chapman Tripp had more branded searches than Tompkins Wake among national and regional law firms in New Zealand. Chapman Tripp had about 2,910 branded searches, while Tompkins Wake had 2,760. Chapman Tripp made up 12.9% of all national and regional law firm searches we track, and Tompkins Wake accounted for 12.2%. - The lead changed hands 5 times in the 12 months ending September 2026: Chapman Tripp took it in November 2025, Tompkins Wake took it in December 2025, Chapman Tripp took it in March 2026, Tompkins Wake took it in May 2026, Chapman Tripp took it in August 2026. - Across the 12 months ending September 2026, Chapman Tripp’s share of searches among national and regional law firms in New Zealand moved from 11.1% to 12.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, Tompkins Wake’s share of searches among national and regional law firms in New Zealand moved from 11.8% to 12.2%, and its estimated monthly branded searches moved from 2.5K to 2.8K. ## Top national and regional law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chapman Tripp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tompkins Wake was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chapman Tripp was listed before Tompkins Wake in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chapman Tripp | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bell Gully | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Duncan Cotterill | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Anderson Lloyd | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tompkins Wake | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lane Neave | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Holland Beckett | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cooney Lees Morgan | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Wynn Williams | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Hesketh Henry | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Greenwood Roche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about national and regional law firms - Asked ChatGPT "Which national and regional law firm should I hire in New Zealand?": 1. Chapman Tripp, 2. Bell Gully, 3. Anderson Lloyd, 4. Duncan Cotterill - Asked ChatGPT "What are the best national and regional law firms in New Zealand?": 1. Bell Gully, 2. Chapman Tripp, 3. Tompkins Wake, 4. Anderson Lloyd, 5. Lane Neave, 6. Duncan Cotterill, 7. Holland Beckett, 8. Cooney Lees Morgan, 9. Wynn Williams, 10. Hesketh Henry - Asked ChatGPT "What's the best national and regional law firm in New Zealand for a growing business?": 1. Chapman Tripp, 2. Bell Gully, 3. Duncan Cotterill, 4. Tompkins Wake - Searched Google, AI Overview "law firms nz": named none of the brands we track - Searched Google, AI Overview "business lawyers nz": named none of the brands we track Not named in any answer: Greenwood Roche. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand national and regional law firms in September 2026? - In September 2026, Chapman Tripp gained share of searches among national and regional law firms in New Zealand, from 12.2% to 12.9%. - In September 2026, Tompkins Wake gained share of searches among national and regional law firms in New Zealand, from 11.7% to 12.2%. ## Month by month | Month | Chapman Tripp estimated searches | Chapman Tripp Share of Search | Chapman Tripp rank | Tompkins Wake estimated searches | Tompkins Wake Share of Search | Tompkins Wake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 11.1% | 4 | 2.5K | 11.8% | 2 | | Nov 2025 | 2.9K | 12.5% | 2 | 2.6K | 11.3% | 3 | | Dec 2025 | 2.4K | 13.2% | 3 | 2.4K | 13.3% | 2 | | Jan 2026 | 1.9K | 10.4% | 4 | 2.1K | 11.6% | 3 | | Feb 2026 | 2.9K | 12.1% | 4 | 3K | 12.4% | 2 | | Mar 2026 | 5.4K | 12.4% | 3 | 4.1K | 9.4% | 6 | | Apr 2026 | 2.9K | 11.9% | 3 | 2.4K | 9.9% | 4 | | May 2026 | 2.9K | 11.4% | 4 | 2.9K | 11.5% | 3 | | Jun 2026 | 2.4K | 10.9% | 4 | 2.6K | 11.6% | 2 | | Jul 2026 | 2.4K | 11.1% | 4 | 2.5K | 11.4% | 2 | | Aug 2026 | 2.9K | 12.2% | 2 | 2.8K | 11.7% | 3 | | Sep 2026 | 2.9K | 12.9% | 2 | 2.8K | 12.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Chapman Tripp’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chapman Tripp**: Measured on the search terms “Chapman Tripp” and “chapman tripp lawyers”, summed into one figure. - **Tompkins Wake**: Measured on the search terms “Tompkins Wake”, “tompkins wake hamilton”, “tompkins wake lawyers”, “tompkins wake rotorua” and “tompkins wake tauranga”, summed into one figure. - [Chapman Tripp profile](/demand/nz/brands/chapman-tripp) - [Tompkins Wake profile](/demand/nz/brands/tompkins-wake) - [All national and regional law firms in New Zealand](/demand/nz/categories/nz-national-and-regional-law-firms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chapman Tripp or Tompkins Wake more popular in search? In September 2026, Chapman Tripp had more branded searches than Tompkins Wake among national and regional law firms in New Zealand. Chapman Tripp had about 2,910 branded searches, while Tompkins Wake had 2,760. Chapman Tripp made up 12.9% of all national and regional law firm searches we track, and Tompkins Wake accounted for 12.2%. ## Cite this page Brandwave. "Chapman Tripp vs Tompkins Wake: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-tompkins-wake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-tompkins-wake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.