--- title: "Chapman Tripp vs Russell McVeagh: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chapman Tripp or Russell McVeagh? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-russell-mcveagh" publisher: "Brandwave" --- # Chapman Tripp vs Russell McVeagh: Which is more popular by branded search in New Zealand? Which is more popular in search, Chapman Tripp or Russell McVeagh? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chapman Tripp and Russell McVeagh - **Competitive set**: large commercial law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chapman Tripp Share of Search**: 15.1% - **Russell McVeagh Share of Search**: 15.7% ## Which is more popular in search, Chapman Tripp or Russell McVeagh? - In August 2026, Russell McVeagh had more branded searches than Chapman Tripp among large commercial law firms in New Zealand. Russell McVeagh was estimated to have 3.7K branded searches compared to Chapman Tripp’s 3.5K, and held a 15.7% Share of Search versus Chapman Tripp’s 15.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Chapman Tripp took it in December 2025, Russell McVeagh took it in January 2026. - Across the 11 months ending August 2026, Chapman Tripp’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.8% to 15.1%, and its estimated monthly branded searches moved from 3K to 3.5K. - Across the 11 months ending August 2026, Russell McVeagh’s estimated Share of Search among large commercial law firms in New Zealand moved from 15.3% to 15.7%, and its estimated monthly branded searches moved from 3.4K to 3.7K. ## How did search popularity change for New Zealand large commercial law firms in August 2026? - In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%. - In August 2026, Russell McVeagh lost estimated Share of Search among large commercial law firms in New Zealand, from 16.7% to 15.7%. ## Month by month | Month | Chapman Tripp estimated searches | Chapman Tripp Share of Search | Chapman Tripp rank | Russell McVeagh estimated searches | Russell McVeagh Share of Search | Russell McVeagh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 13.8% | 3 | 3.4K | 15.3% | 2 | | Nov 2025 | 3.5K | 14.9% | 2 | 4.2K | 18.1% | 1 | | Dec 2025 | 2.9K | 15.8% | 2 | 2.8K | 15.7% | 3 | | Jan 2026 | 2.3K | 12.9% | 5 | 2.9K | 16.4% | 2 | | Feb 2026 | 3.5K | 13.6% | 4 | 4.2K | 16.6% | 1 | | Mar 2026 | 6.2K | 13.6% | 5 | 6.3K | 13.9% | 2 | | Apr 2026 | 3.4K | 14.6% | 3 | 3.5K | 15.1% | 2 | | May 2026 | 3.5K | 14% | 4 | 3.6K | 14.2% | 2 | | Jun 2026 | 2.9K | 13% | 5 | 3.5K | 15.5% | 1 | | Jul 2026 | 2.9K | 13.6% | 5 | 3.6K | 16.7% | 1 | | Aug 2026 | 3.5K | 15.1% | 3 | 3.7K | 15.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chapman Tripp’s and Russell McVeagh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chapman Tripp**: Measured on the search terms “Chapman Tripp”, “chapman tripp auckland”, “chapman tripp christchurch”, “chapman tripp lawyers”, “chapman tripp nz” and “chapman tripp wellington”, summed into one figure. - **Russell McVeagh**: Measured on the search terms “Russell McVeagh”, “russell mcveagh auckland”, “russell mcveagh law firm”, “russell mcveagh lawyers”, “russell mcveagh queenstown” and “russell mcveagh wellington”, summed into one figure. - [Chapman Tripp profile](/demand/nz/brands/chapman-tripp) - [Russell McVeagh profile](/demand/nz/brands/russell-mcveagh) - [All large commercial law firms in New Zealand](/demand/nz/categories/nz-large-commercial-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chapman Tripp or Russell McVeagh? In August 2026, Russell McVeagh had more branded searches than Chapman Tripp among large commercial law firms in New Zealand. Russell McVeagh was estimated to have 3.7K branded searches compared to Chapman Tripp’s 3.5K, and held a 15.7% Share of Search versus Chapman Tripp’s 15.1%. ## Cite this page Brandwave. "Chapman Tripp vs Russell McVeagh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-russell-mcveagh This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-russell-mcveagh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.