--- title: "Chapman Tripp vs K3 Legal: Which is searched more in New Zealand?" description: "Is Chapman Tripp or K3 Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-k3-legal" publisher: "Brandwave" --- # Chapman Tripp vs K3 Legal: Which is searched more in New Zealand? Is Chapman Tripp or K3 Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chapman Tripp and K3 Legal - **Competitive set**: Auckland law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chapman Tripp Share of Search**: 24.8% - **K3 Legal Share of Search**: 4.9% ## Is Chapman Tripp or K3 Legal more popular in search? - In September 2026, Chapman Tripp had more branded searches than K3 Legal among Auckland law firms in New Zealand. Chapman Tripp had about 1,610 branded searches, while K3 Legal had 320. Chapman Tripp made up 24.8% of all Auckland law firm searches we track, and K3 Legal accounted for 4.9%. - Chapman Tripp was ahead of K3 Legal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chapman Tripp’s share of searches among Auckland law firms in New Zealand moved from 20.6% to 24.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, K3 Legal’s share of searches among Auckland law firms in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches held steady at 320. ## Top Auckland law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Chapman Tripp was mentioned in two out of three: in two of the three ChatGPT answers. K3 Legal did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Simpson Grierson | 1st | 3 of 3 | 3 of 3 | | Chapman Tripp | 2nd | 2 of 3 | 2 of 3 | | McVeagh Fleming | 3rd | 2 of 3 | 2 of 3 | | Jury Law | 4th | 2 of 3 | 2 of 3 | | Stainton Chellew | 5th | 3 of 3 | 3 of 3 | | Jackson Russell | Not ranked | 0 of 3 | 0 of 3 | | K3 Legal | Not ranked | 0 of 3 | 0 of 3 | | Nolen Walters | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland law firms - Asked ChatGPT "Which law firm should I hire in Auckland, New Zealand?": 1. McVeagh Fleming, 2. Jury Law, 3. Stainton Chellew, 4. Simpson Grierson - Asked ChatGPT "What are the best law firms in Auckland, New Zealand?": 1. Chapman Tripp, 2. Simpson Grierson, 3. Jury Law, 4. Stainton Chellew - Asked ChatGPT "What's the best law firm in Auckland, New Zealand for legal advice?": 1. Simpson Grierson, 2. Chapman Tripp, 3. McVeagh Fleming, 4. Stainton Chellew Not named in any answer: Jackson Russell, K3 Legal and Nolen Walters. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland law firms in September 2026? - In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%. ## Month by month | Month | Chapman Tripp estimated searches | Chapman Tripp Share of Search | Chapman Tripp rank | K3 Legal estimated searches | K3 Legal Share of Search | K3 Legal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 20.6% | 3 | 320 | 5% | 6 | | Nov 2025 | 1.6K | 22.7% | 3 | 320 | 4.5% | 5 | | Dec 2025 | 1.3K | 23.1% | 3 | 320 | 5.6% | 5 | | Jan 2026 | 1.3K | 25% | 3 | 210 | 4% | 5 | | Feb 2026 | 1.6K | 22.7% | 3 | 480 | 6.8% | 5 | | Mar 2026 | 2.4K | 22.3% | 3 | 480 | 4.4% | 5 | | Apr 2026 | 1.6K | 24.1% | 3 | 320 | 4.8% | 6 | | May 2026 | 1.6K | 22.7% | 3 | 390 | 5.5% | 6 | | Jun 2026 | 1.3K | 19.9% | 3 | 390 | 6% | 5 | | Jul 2026 | 1.3K | 19.5% | 3 | 480 | 7.2% | 4 | | Aug 2026 | 1.6K | 21.5% | 3 | 390 | 5.2% | 6 | | Sep 2026 | 1.6K | 24.8% | 3 | 320 | 4.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Chapman Tripp’s and K3 Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chapman Tripp**: Measured on the search terms “Chapman Tripp” and “chapman tripp lawyers”, summed into one figure. - **K3 Legal**: Measured on the search term “k3 legal”. - [Chapman Tripp profile](/demand/nz/brands/chapman-tripp) - [K3 Legal profile](/demand/nz/brands/k3-legal) - [All Auckland law firms in New Zealand](/demand/nz/locations/auckland/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chapman Tripp or K3 Legal more popular in search? In September 2026, Chapman Tripp had more branded searches than K3 Legal among Auckland law firms in New Zealand. Chapman Tripp had about 1,610 branded searches, while K3 Legal had 320. Chapman Tripp made up 24.8% of all Auckland law firm searches we track, and K3 Legal accounted for 4.9%. ## Cite this page Brandwave. "Chapman Tripp vs K3 Legal: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-k3-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-k3-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.