--- title: "Chapman Tripp vs Dentons: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chapman Tripp or Dentons? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-dentons" publisher: "Brandwave" --- # Chapman Tripp vs Dentons: Which is more popular by branded search in New Zealand? Which is more popular in search, Chapman Tripp or Dentons? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chapman Tripp and Dentons - **Competitive set**: large commercial law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chapman Tripp Share of Search**: 15.1% - **Dentons Share of Search**: 8.7% ## Which is more popular in search, Chapman Tripp or Dentons? - In August 2026, Chapman Tripp had more branded searches than Dentons among large commercial law firms in New Zealand. Chapman Tripp was estimated to have 3.5K branded searches compared to Dentons’ 2K, and held a 15.1% Share of Search versus Dentons’ 8.7%. - Chapman Tripp was ahead of Dentons in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chapman Tripp’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.8% to 15.1%, and its estimated monthly branded searches moved from 3K to 3.5K. - Across the 11 months ending August 2026, Dentons’ estimated Share of Search among large commercial law firms in New Zealand moved from 11.2% to 8.7%, and its estimated monthly branded searches moved from 2.5K to 2K. ## How did search popularity change for New Zealand large commercial law firms in August 2026? - In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%. - In August 2026, Dentons gained estimated Share of Search among large commercial law firms in New Zealand, from 7.8% to 8.7%. ## Month by month | Month | Chapman Tripp estimated searches | Chapman Tripp Share of Search | Chapman Tripp rank | Dentons estimated searches | Dentons Share of Search | Dentons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 13.8% | 3 | 2.5K | 11.2% | 7 | | Nov 2025 | 3.5K | 14.9% | 2 | 2.4K | 10.3% | 7 | | Dec 2025 | 2.9K | 15.8% | 2 | 1.8K | 10.1% | 7 | | Jan 2026 | 2.3K | 12.9% | 5 | 1.6K | 9% | 7 | | Feb 2026 | 3.5K | 13.6% | 4 | 2.6K | 10.3% | 7 | | Mar 2026 | 6.2K | 13.6% | 5 | 4.5K | 9.9% | 7 | | Apr 2026 | 3.4K | 14.6% | 3 | 2.3K | 9.8% | 7 | | May 2026 | 3.5K | 14% | 4 | 2.6K | 10.5% | 7 | | Jun 2026 | 2.9K | 13% | 5 | 2.3K | 10.2% | 7 | | Jul 2026 | 2.9K | 13.6% | 5 | 1.7K | 7.8% | 7 | | Aug 2026 | 3.5K | 15.1% | 3 | 2K | 8.7% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chapman Tripp’s and Dentons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chapman Tripp**: Measured on the search terms “Chapman Tripp”, “chapman tripp auckland”, “chapman tripp christchurch”, “chapman tripp lawyers”, “chapman tripp nz” and “chapman tripp wellington”, summed into one figure. - **Dentons**: Measured on the search terms “Dentons”, “dentons auckland”, “dentons christchurch”, “dentons kensington swan”, “dentons law”, “dentons law firm”, “dentons lawyers”, “dentons new zealand”, “dentons nz”, “dentons wellington” and “Kensington Swan”, summed into one figure. - [Chapman Tripp profile](/demand/nz/brands/chapman-tripp) - [Dentons profile](/demand/nz/brands/dentons) - [All large commercial law firms in New Zealand](/demand/nz/categories/nz-large-commercial-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chapman Tripp or Dentons? In August 2026, Chapman Tripp had more branded searches than Dentons among large commercial law firms in New Zealand. Chapman Tripp was estimated to have 3.5K branded searches compared to Dentons’ 2K, and held a 15.1% Share of Search versus Dentons’ 8.7%. ## Cite this page Brandwave. "Chapman Tripp vs Dentons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-dentons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chapman-tripp-vs-dentons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.