--- title: "Chanel vs Saint Laurent: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chanel or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chanel-vs-saint-laurent" publisher: "Brandwave" --- # Chanel vs Saint Laurent: Which is more popular by branded search in New Zealand? Which is more popular in search, Chanel or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chanel and Saint Laurent - **Competitive set**: Luxury fashion houses - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chanel Share of Search**: 18.3% - **Saint Laurent Share of Search**: 10% ## Which is more popular in search, Chanel or Saint Laurent? - In August 2026, Chanel had more branded searches than Saint Laurent among luxury fashion houses in New Zealand. Chanel was estimated to have 30.7K branded searches compared to Saint Laurent’s 16.7K, and held an 18.3% Share of Search versus Saint Laurent’s 10%. - Chanel was ahead of Saint Laurent in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand moved from 14.5% to 18.3%, and its estimated monthly branded searches moved from 22.8K to 30.7K. - Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 15.2K to 16.7K. ## How did search popularity change for New Zealand luxury fashion houses in August 2026? - In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%. - Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026. ## Month by month | Month | Chanel estimated searches | Chanel Share of Search | Chanel rank | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.8K | 14.5% | 3 | 15.2K | 9.7% | 5 | | Nov 2025 | 26.1K | 15% | 3 | 18.2K | 10.5% | 5 | | Dec 2025 | 33.3K | 16.9% | 3 | 19.7K | 10% | 5 | | Jan 2026 | 25.3K | 15.3% | 3 | 16.1K | 9.8% | 5 | | Feb 2026 | 22.3K | 16% | 3 | 13.3K | 9.5% | 5 | | Mar 2026 | 23.9K | 16% | 3 | 14.6K | 9.8% | 5 | | Apr 2026 | 24K | 15.5% | 3 | 14.5K | 9.4% | 5 | | May 2026 | 33.1K | 19.4% | 2 | 15K | 8.8% | 5 | | Jun 2026 | 39.8K | 23.6% | 2 | 14.8K | 8.8% | 5 | | Jul 2026 | 28.5K | 17.9% | 2 | 15.1K | 9.5% | 5 | | Aug 2026 | 30.7K | 18.3% | 2 | 16.7K | 10% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chanel’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chanel**: Measured on the search terms “bleu de chanel”, “bleu de chanel parfum”, “chanel”, “chanel 05”, “chanel 5 parfum”, “chanel australia”, “chanel bag”, “chanel chance”, “chanel coco parfum”, “chanel cologne”, “chanel com”, “chanel eau de parfum”, “chanel fragrance”, “chanel handbag”, “chanel near me”, “chanel nz”, “chanel online”, “chanel parfume”, “chanel shoes”, “chanel sunglasses”, “chanel wallet”, “chanel water” and “coco chanel”, summed into one figure. - **Saint Laurent**: Measured on the search terms “saint laurent”, “saint laurent bag”, “saint laurent handbag”, “saint laurent near me”, “saint laurent nz”, “saint laurent shoes”, “saint laurent wallet”, “saint laurent ysl”, “saintlaurent”, “saintlaurent bag”, “saintlaurent shoes”, “saintlaurent wallet”, “ye saint laurent”, “ysl babycat”, “ysl com”, “ysl high heel”, “ysl mon paris” and “ysl y edo”, summed into one figure. - [Chanel profile](/demand/nz/brands/chanel) - [Saint Laurent profile](/demand/nz/brands/saint-laurent) - [All luxury fashion houses in New Zealand](/demand/nz/categories/nz-luxury-fashion-houses): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chanel or Saint Laurent? In August 2026, Chanel had more branded searches than Saint Laurent among luxury fashion houses in New Zealand. Chanel was estimated to have 30.7K branded searches compared to Saint Laurent’s 16.7K, and held an 18.3% Share of Search versus Saint Laurent’s 10%. ## Cite this page Brandwave. "Chanel vs Saint Laurent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chanel-vs-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chanel-vs-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.