--- title: "Chanel vs Gucci: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Chanel or Gucci? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/chanel-vs-gucci" publisher: "Brandwave" --- # Chanel vs Gucci: Which is more popular by branded search in New Zealand? Which is more popular in search, Chanel or Gucci? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chanel and Gucci - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Chanel Share of Search**: 16.8% - **Gucci Share of Search**: 14.4% ## Which is more popular in search, Chanel or Gucci? - In August 2026, Chanel had more branded searches than Gucci among fragrance brands in New Zealand. Chanel was estimated to have 30.7K branded searches compared to Gucci’s 26.2K, and held a 16.8% Share of Search versus Gucci’s 14.4%. - The lead changed hands once in the 11 months ending August 2026: Chanel took it in May 2026. - Across the 11 months ending August 2026, Chanel’s estimated Share of Search among fragrance brands in New Zealand moved from 14.1% to 16.8%, and its estimated monthly branded searches moved from 22.8K to 30.7K. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand moved from 17.7% to 14.4%, and its estimated monthly branded searches moved from 28.5K to 26.2K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%. - In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%. ## Month by month | Month | Chanel estimated searches | Chanel Share of Search | Chanel rank | Gucci estimated searches | Gucci Share of Search | Gucci rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.8K | 14.1% | 5 | 28.5K | 17.7% | 2 | | Nov 2025 | 26.1K | 13.9% | 5 | 32.2K | 17.1% | 2 | | Dec 2025 | 33.3K | 15.5% | 4 | 33.4K | 15.6% | 3 | | Jan 2026 | 25.3K | 16.4% | 4 | 27.6K | 18% | 1 | | Feb 2026 | 22.3K | 16.5% | 3 | 24.3K | 17.9% | 2 | | Mar 2026 | 23.9K | 16.6% | 3 | 24.6K | 17.1% | 2 | | Apr 2026 | 24K | 16% | 3 | 26.5K | 17.7% | 2 | | May 2026 | 33.1K | 18.9% | 2 | 28.6K | 16.3% | 3 | | Jun 2026 | 39.8K | 23.4% | 1 | 24.5K | 14.4% | 4 | | Jul 2026 | 28.5K | 17.7% | 2 | 24.7K | 15.3% | 4 | | Aug 2026 | 30.7K | 16.8% | 2 | 26.2K | 14.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chanel’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chanel**: Measured on the search terms “bleu de chanel”, “bleu de chanel parfum”, “chanel”, “chanel 05”, “chanel 5 parfum”, “chanel australia”, “chanel bag”, “chanel chance”, “chanel coco parfum”, “chanel cologne”, “chanel com”, “chanel eau de parfum”, “chanel fragrance”, “chanel handbag”, “chanel near me”, “chanel nz”, “chanel online”, “chanel parfume”, “chanel shoes”, “chanel sunglasses”, “chanel wallet”, “chanel water” and “coco chanel”, summed into one figure. - **Gucci**: Measured on the search terms “gucci”, “gucci bag”, “gucci bloom”, “gucci bloom parfum”, “gucci cologne”, “gucci com”, “gucci eau de parfum”, “gucci flora”, “gucci fragrance”, “gucci frame”, “gucci guilty”, “gucci handbags”, “gucci m”, “gucci near me”, “gucci new zealand”, “gucci nz”, “gucci online”, “gucci perfume”, “gucci rush”, “gucci shoes”, “gucci sunglasses”, “gucci waist bag”, “gucci wallets”, “house of gucci” and “ladies gucci sunglasses”, summed into one figure. - [Chanel profile](/demand/nz/brands/chanel) - [Gucci profile](/demand/nz/brands/gucci) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chanel or Gucci? In August 2026, Chanel had more branded searches than Gucci among fragrance brands in New Zealand. Chanel was estimated to have 30.7K branded searches compared to Gucci’s 26.2K, and held a 16.8% Share of Search versus Gucci’s 14.4%. ## Cite this page Brandwave. "Chanel vs Gucci: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/chanel-vs-gucci This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chanel-vs-gucci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.