--- title: "Champion vs Stüssy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Champion or Stüssy? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/champion-vs-stussy" publisher: "Brandwave" --- # Champion vs Stüssy: Which is more popular by branded search in New Zealand? Which is more popular in search, Champion or Stüssy? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Champion and Stüssy - **Competitive set**: Streetwear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Champion Share of Search**: 4.3% - **Stüssy Share of Search**: 12.8% ## Which is more popular in search, Champion or Stüssy? - In August 2026, Stüssy had more branded searches than Champion among streetwear brands in New Zealand. Stüssy was estimated to have 7.3K branded searches compared to Champion’s 2.5K, and held a 12.8% Share of Search versus Champion’s 4.3%. - Stüssy was ahead of Champion in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Champion’s estimated Share of Search among streetwear brands in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K. - Across the 11 months ending August 2026, Stüssy’s estimated Share of Search among streetwear brands in New Zealand moved from 18.3% to 12.8%, and its estimated monthly branded searches moved from 8.6K to 7.3K. ## How did search popularity change for New Zealand streetwear brands in August 2026? - In August 2026, Stüssy gained estimated Share of Search among streetwear brands in New Zealand, from 11.5% to 12.8%. - In August 2026, Champion gained estimated Share of Search among streetwear brands in New Zealand, from 3.5% to 4.3%. ## Month by month | Month | Champion estimated searches | Champion Share of Search | Champion rank | Stüssy estimated searches | Stüssy Share of Search | Stüssy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 4% | 4 | 8.6K | 18.3% | 3 | | Nov 2025 | 1.7K | 2.8% | 4 | 10.5K | 16.9% | 3 | | Dec 2025 | 1.8K | 2.9% | 4 | 9.1K | 14.7% | 3 | | Jan 2026 | 1.7K | 3.9% | 4 | 7K | 16% | 3 | | Feb 2026 | 1.5K | 4% | 4 | 5.8K | 15.7% | 3 | | Mar 2026 | 2K | 4.2% | 4 | 7.1K | 14.4% | 3 | | Apr 2026 | 2.3K | 3.9% | 5 | 7.1K | 12.1% | 3 | | May 2026 | 2.2K | 3.4% | 5 | 6.9K | 10.9% | 3 | | Jun 2026 | 2.2K | 3.4% | 5 | 6.7K | 10.1% | 3 | | Jul 2026 | 2.1K | 3.5% | 4 | 6.9K | 11.5% | 3 | | Aug 2026 | 2.5K | 4.3% | 4 | 7.3K | 12.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Champion’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Champion**: Measured on the search terms “black champion hoodie”, “champion beta flour”, “champion cap”, “champion clothing”, “champion flour”, “champion flour mill”, “champion hoodie”, “champion hoodie mens”, “champion hoodie women”, “champion jumper”, “champion recipe”, “champion reverse weave hoodie”, “champion tee”, “grey champion hoodie” and “hoodie champion red”, summed into one figure. - **Stüssy**: Measured on the search terms “shawn stussy”, “shorts stussy”, “stussy”, “stussy beanie”, “stussy bucket hat”, “stussy cap”, “stussy coat”, “stussy com”, “stussy hat”, “stussy hoodie”, “stussy jeans”, “stussy jumper”, “stussy logos”, “stussy near me”, “stussy nz”, “stussy online”, “stussy shirt”, “stussy t shirt”, “stussy tee” and “stussy wear”, summed into one figure. - [Champion profile](/demand/nz/brands/champion) - [Stüssy profile](/demand/nz/brands/stussy) - [All streetwear brands in New Zealand](/demand/nz/categories/nz-streetwear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Champion or Stüssy? In August 2026, Stüssy had more branded searches than Champion among streetwear brands in New Zealand. Stüssy was estimated to have 7.3K branded searches compared to Champion’s 2.5K, and held a 12.8% Share of Search versus Champion’s 4.3%. ## Cite this page Brandwave. "Champion vs Stüssy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/champion-vs-stussy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/champion-vs-stussy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.