--- title: "Champion vs Chelsea: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Champion or Chelsea? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/champion-vs-chelsea" publisher: "Brandwave" --- # Champion vs Chelsea: Which is more popular by branded search in New Zealand? Which is more popular in search, Champion or Chelsea? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Champion and Chelsea - **Competitive set**: Baking brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Champion Share of Search**: 16.8% - **Chelsea Share of Search**: 38.9% ## Which is more popular in search, Champion or Chelsea? - In August 2026, Chelsea had more branded searches than Champion among baking brands in New Zealand. Chelsea was estimated to have 5.7K branded searches compared to Champion’s 2.5K, and held a 38.9% Share of Search versus Champion’s 16.8%. - Chelsea was ahead of Champion in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Champion’s estimated Share of Search among baking brands in New Zealand moved from 17.2% to 16.8%, and its estimated monthly branded searches moved from 1.9K to 2.5K. - Across the 11 months ending August 2026, Chelsea’s estimated Share of Search among baking brands in New Zealand moved from 50.3% to 38.9%, and its estimated monthly branded searches moved from 5.5K to 5.7K. ## How did search popularity change for New Zealand baking brands in August 2026? - In August 2026, Champion gained estimated Share of Search among baking brands in New Zealand, from 15.9% to 16.8%. - In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%. ## Month by month | Month | Champion estimated searches | Champion Share of Search | Champion rank | Chelsea estimated searches | Chelsea Share of Search | Chelsea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 17.2% | 3 | 5.5K | 50.3% | 1 | | Nov 2025 | 1.7K | 17.9% | 2 | 4.6K | 47.8% | 1 | | Dec 2025 | 1.8K | 16.8% | 2 | 5.5K | 52.2% | 1 | | Jan 2026 | 1.7K | 16.3% | 2 | 5.6K | 53.7% | 1 | | Feb 2026 | 1.5K | 15.8% | 4 | 4.6K | 48.8% | 1 | | Mar 2026 | 2K | 17.5% | 2 | 5.7K | 49.1% | 1 | | Apr 2026 | 2.3K | 18.1% | 3 | 5.8K | 46.3% | 1 | | May 2026 | 2.2K | 16% | 3 | 5.8K | 42.2% | 1 | | Jun 2026 | 2.2K | 17.4% | 3 | 5.6K | 43.5% | 1 | | Jul 2026 | 2.1K | 15.9% | 3 | 5.7K | 43.2% | 1 | | Aug 2026 | 2.5K | 16.8% | 3 | 5.7K | 38.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Champion’s and Chelsea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Champion**: Measured on the search terms “black champion hoodie”, “champion beta flour”, “champion cap”, “champion clothing”, “champion flour”, “champion flour mill”, “champion hoodie”, “champion hoodie mens”, “champion hoodie women”, “champion jumper”, “champion recipe”, “champion reverse weave hoodie”, “champion tee”, “grey champion hoodie” and “hoodie champion red”, summed into one figure. - **Chelsea**: Measured on the search terms “chelsea baking”, “chelsea caster sugar”, “chelsea dark cane sugar”, “chelsea flour”, “chelsea golden syrup”, “chelsea icing sugar”, “chelsea jam setting sugar”, “chelsea raw sugar”, “chelsea recipe”, “chelsea sugar”, “chelsea white sugar” and “sugar chelsea”, summed into one figure. - [Champion profile](/demand/nz/brands/champion) - [Chelsea profile](/demand/nz/brands/chelsea) - [All baking brands in New Zealand](/demand/nz/categories/nz-baking-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Champion or Chelsea? In August 2026, Chelsea had more branded searches than Champion among baking brands in New Zealand. Chelsea was estimated to have 5.7K branded searches compared to Champion’s 2.5K, and held a 38.9% Share of Search versus Champion’s 16.8%. ## Cite this page Brandwave. "Champion vs Chelsea: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/champion-vs-chelsea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/champion-vs-chelsea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.