--- title: "Champion Flour vs Edmonds: Which is searched more in New Zealand?" description: "Is Champion Flour or Edmonds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/champion-flour-vs-edmonds" publisher: "Brandwave" --- # Champion Flour vs Edmonds: Which is searched more in New Zealand? Is Champion Flour or Edmonds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baking brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Champion Flour and Edmonds - **Competitive set**: Baking brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Champion Flour Share of Search**: 8.9% - **Edmonds Share of Search**: 16.1% ## Is Champion Flour or Edmonds more popular in search? - In September 2026, Edmonds had more branded searches than Champion Flour among baking brands in New Zealand. Edmonds had about 1,520 branded searches, while Champion Flour had 840. Edmonds made up 16.1% of all baking brand searches we track, and Champion Flour accounted for 8.9%. - Edmonds was ahead of Champion Flour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Champion Flour’s share of searches among baking brands in New Zealand moved from 7.4% to 8.9%, and its estimated monthly branded searches moved from 730 to 840. - Across the 12 months ending September 2026, Edmonds’ share of searches among baking brands in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches held steady at 1.5K. ## Top baking brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edmonds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Champion Flour did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edmonds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chelsea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Pams | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Betty Crocker | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Champion Flour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pettinice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baking brands - Asked ChatGPT "Which baking brand should I buy in New Zealand?": 1. Edmonds, 2. Pams - Asked ChatGPT "What are the best baking brands in New Zealand?": 1. Edmonds, 2. Chelsea, 3. Pams - Asked ChatGPT "What's the best baking brand in New Zealand for everyday baking?": 1. Edmonds, 2. Chelsea, 3. Pams - Searched Google, AI Overview "cake mix nz": 1. Edmonds, 2. Betty Crocker - Searched Google, AI Overview "icing sugar nz": 1. Chelsea Not named in any answer: Champion Flour and Pettinice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baking brands in September 2026? - In September 2026, Edmonds gained share of searches among baking brands in New Zealand, from 15.1% to 16.1%. - Estimated monthly branded searches for Champion Flour in New Zealand rose 15.1% over 12 measured months, from 730 to 840 in September 2026. ## Month by month | Month | Champion Flour estimated searches | Champion Flour Share of Search | Champion Flour rank | Edmonds estimated searches | Edmonds Share of Search | Edmonds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 7.4% | 5 | 1.5K | 14.8% | 2 | | Nov 2025 | 770 | 9.1% | 4 | 1.4K | 16.8% | 2 | | Dec 2025 | 780 | 8.3% | 5 | 1.3K | 13.8% | 2 | | Jan 2026 | 830 | 8.9% | 4 | 1.4K | 14.4% | 2 | | Feb 2026 | 820 | 9.9% | 4 | 1.3K | 16% | 2 | | Mar 2026 | 1K | 9.8% | 4 | 1.6K | 15.8% | 2 | | Apr 2026 | 1K | 9.9% | 4 | 1.9K | 18.6% | 2 | | May 2026 | 910 | 8.3% | 5 | 2K | 18.1% | 2 | | Jun 2026 | 840 | 8.4% | 5 | 1.5K | 15% | 2 | | Jul 2026 | 730 | 7.4% | 5 | 1.4K | 14.5% | 2 | | Aug 2026 | 1K | 9.2% | 5 | 1.7K | 15.1% | 2 | | Sep 2026 | 840 | 8.9% | 5 | 1.5K | 16.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Champion Flour’s and Edmonds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Champion Flour**: Measured on the search terms “champion beta flour”, “champion flour”, “champion flour mill” and “champion recipe”, summed into one figure. - **Edmonds**: Measured on the search terms “edmonds”, “edmonds baking”, “edmonds flour” and “edmonds recipe”, summed into one figure. - [Champion Flour profile](/demand/nz/brands/champion-flour) - [Edmonds profile](/demand/nz/brands/edmonds) - [All baking brands in New Zealand](/demand/nz/categories/nz-baking-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Champion Flour or Edmonds more popular in search? In September 2026, Edmonds had more branded searches than Champion Flour among baking brands in New Zealand. Edmonds had about 1,520 branded searches, while Champion Flour had 840. Edmonds made up 16.1% of all baking brand searches we track, and Champion Flour accounted for 8.9%. ## Cite this page Brandwave. "Champion Flour vs Edmonds: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/champion-flour-vs-edmonds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/champion-flour-vs-edmonds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.